Brand Tone

Inspirational, Helpful, Elegant, Modern, Positive, Approachable

Brand Values

• •Aesthetics and Design
• •Functionality and Organization
• •Quality
• •Inspiration and Well-being
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., inspirational, elegant, helpful), including a list of "do's and don'ts" for language, specific words to use or avoid, and examples. Share this with anyone creating content.
• •Focus on Benefits and Solutions: Frame your copy around how your products and advice help customers achieve their desired outcomes (e.g., a more peaceful home, an organized kitchen, a stylish space) rather than just listing features.
• •Maintain Visual and Textual Harmony: Ensure your copy complements the elegant and modern aesthetic of your visuals. Use clear, concise, and well-structured language. Avoid overly casual slang or jargon that doesn't fit the sophisticated feel.
• •Engage with Empathy and Positivity: When interacting with customers or writing general posts, maintain an uplifting and understanding tone. Acknowledge their aspirations for a better home and position the brand as a supportive partner.
• •Be Consistent Across All Platforms: While the format may change (e.g., short and quippy for TikTok, more descriptive for a blog), the core brand voice – inspirational, helpful, elegant – should remain recognizable. Regularly review content across all channels to ensure alignment.

Social Perception

Positive but Niche, Visually Driven, Seen as a Source of Inspiration, Trustworthy (within its community)

Copy Examples

• •Instagram Post (New Product - Elegant Storage Baskets): Transform clutter into clarity. ✨ Our new collection of artisanal storage baskets marries timeless design with everyday practicality. Discover the art of effortless organization and elevate your space. #MaquisAndCoHome #ElegantOrganization #HomeSanctuary
• •Facebook Ad (Promoting a Blog Post on Kitchen Organization): Dreaming of a serene and efficient kitchen? Our latest blog post is packed with simple yet transformative tips to declutter your counters and streamline your culinary workflow. Click to read and start your journey to a more joyful kitchen! #KitchenBliss #OrganizedLiving #MaquisHomeTips
• •Product Description (for a minimalist desk organizer): Create a workspace that inspires focus and calm. Our minimalist desk organizer, crafted with clean lines and sustainable materials, provides a stylish solution to keep your essentials tidy and within reach. Elevate your productivity, beautifully. #WorkFromHomeStyle #MinimalistDesign #DeskGoals
• •Email Newsletter Subject Line (Seasonal Décor): Refresh Your Home: Welcoming Spring with Maqui's & Co. (Body Snippet): Breathe new life into your home this season. Explore our curated collection of spring-inspired décor, designed to bring warmth, light, and a touch of nature indoors. Let's create a space you'll love to live in.
• •TikTok Video Caption (Quick tip for small bathroom storage): Small bathroom? No problem! 🛁 Maximize your space with our clever vertical storage solutions. Watch how! 😉 #BathroomHacks #SmallSpaceLiving #OrganizationTips #MaquiAndCoFinds