Brand Tone

Caring & Nurturing, Trustworthy & Reliable, Friendly & Approachable, Modern & Aesthetically Pleasing, Enthusiastic & Passionate

Brand Values

• •Safety & Health
• •Quality & Durability
• •Practicality & Convenience
• •Aesthetic Appeal
• •Child Development
• •Customer Happiness

Best Practices

• •Prioritize Safety in Messaging: Always lead with or prominently feature the safety aspects of products (non-toxic, food-grade, CPSC certified, etc.) to reinforce the core value of trust and care.
• •Use Warm and Nurturing Language: Employ words like "little ones," "precious," "gentle," "soothe," and "care" to maintain a caring and approachable tone.
• •Highlight Quality and Practicality: Clearly communicate the durability, ease of use (for both child and parent), and high-quality materials in product descriptions and posts. Use terms like "durable," "easy-to-clean," "long-lasting."
• •Maintain a Modern and Cheerful Aesthetic in Visuals and Text: Ensure that the language is as clean, bright, and appealing as the product designs. Use positive and slightly enthusiastic language.
• •Be Authentic and Relatable: Share behind-the-scenes glimpses (like order packing or design inspiration if appropriate), respond genuinely to customer interactions, and let the passion for helping parents and babies shine through, much like Ashley Thompson's TikTok presence. Use "we" and "us" to foster a sense of community.

Social Perception

Highly Positive Customer Feedback, Trustworthy Source for Baby Products, Small Business with a Personal Touch, Aesthetically In-Tune

Copy Examples

• •Lunchtime just got a whole lot brighter (and cleaner!). Our Silicone Mae Bento Boxes are designed for little hands and big adventures. Leakproof, 100% food-grade silicone, and oh-so-easy to clean. Because mealtime should be about fun, not fuss! #MaeAndMe #SafeSnacking #ToddlerLife
• •Soothe those little gums the natural way. ✨ Meet our newest [Product Name] teether – crafted from naturally antibacterial beech wood and buttery soft, food-grade silicone. Safety tested, CPSC certified, and made with love for your most precious little one. Tap to shop! #ShopMaeAndMe #NaturalTeething #BabySafe
• •Little Ones, Big Safety: Discover Peace of Mind with Mae + Me (Body Snippet): At Mae + Me, we believe your baby deserves the best. That's why our handmade teethers and tableware are lovingly crafted from non-toxic, CPSC certified materials. Explore our collection and find new favorites for your little explorer! #SafePlay #ModernBaby
• •Play. Eat. Grow. Safely. ✨ Mae + Me offers beautifully designed, non-toxic essentials for your baby and toddler. From CPSC-certified teethers to easy-clean silicone tableware, we put your child's well-being first. #ConsciousParenting #ShopSmall
• •We just LOVE hearing from happy parents! 🥰 '[Insert positive customer quote about product quality/safety/design, e.g., 'These bibs are a lifesaver and so easy to clean!']' - [Customer Name]. Thank you for trusting Mae + Me! See why parents are raving: [Link to product/reviews] #ParentApproved #HappyBabyHappyParent #MaeAndMeLove