Brand Tone

The predominant tone of SHOP LYSS + LIN is friendly, trendy, and aspirational. Their communication is approachable and personal, often using casual language and emojis on social media, encouraging customers to envision themselves in the clothes. The voice is consistently enthusiastic and customer-focused.

Brand Values

• •Customer Connection
• •Curated & Unique Style
• •Family & Trust
• •Quality

Best Practices

• •Embrace the "Sister" Voice: Continue to write copy as if you're talking to a friend or sister. Use "we" and "our" to maintain the personal, owner-driven narrative. Let the genuine passion for the products shine through.
• •Stay Visually Consistent: Keep using high-quality, authentic visuals, especially of the owners modeling the clothes. This reinforces the brand's relatability and shows customers how pieces look on a real person, not just a mannequin.
• •Engage and Interact: Continue the high level of engagement on social media. Respond to comments, answer DMs promptly, and feature user-generated content. This nurtures the community feel that customers value.
• •Use Enthusiastic and Positive Language: Incorporate words like "love," "obsessed," "favorite," "cutest," and "perfect" to maintain an upbeat and exciting tone. Emojis can be used strategically to add personality.
• •Bridge Online and In-Store Experiences: Continue to promote the connection between the digital and physical stores. Mentioning in-store availability, the option for in-store pickup, and inviting online followers to visit the Commack location reinforces the brand as a tangible, community-focused business.

Social Perception

The public perceives SHOP LYSS + LIN as a beloved local boutique with a strong community following. Customers feel a personal connection to the owners, which significantly enhances their shopping experience. The brand is seen as a go-to spot for trendy, high-quality clothing for various occasions, recognized for making fashion accessible and personal through effective social media use and a loyal customer base.

Copy Examples

• •That weekend feeling just called This is the dress you'll be reaching for all season long. Effortlessly chic, endlessly versatile. Tap to shop the look or run, don't walk, into the store! #shoplyssandlin #newarrival #weekendstyle
• •GRWM for a girls' night out! Starting with this insane new set that just dropped. The perfect combo of comfy and cute. Come see all the newness in-store this week! #grwm #boutiquefashion #longisland #ootn
• •It's Now or Never! Take an extra 30% off all sale items. Your wardrobe refresh starts here. Don't wait, these styles won't last!
• •Hey Gorgeous, Your Weekly Dose of New Is Here... From brunch dates to beach days, we've got the outfits you've been dreaming of. This week is all about sun-drenched styles and effortless sets. P.S. We love seeing how you style your Lyss + Lin pieces! Tag us @shoplyssandlin for a chance to be featured.
• •How would you rock our new denim jacket? A) Dressed up with a maxi skirt B) Casual cool with jeans VOTE below!