Brand Tone

Accessible Luxury, Confident & Smart, Transparent (Implied), Ethical & Conscious

Brand Values

• •Accessibility: Making luxury fragrances available to a broader audience.
• •Quality: Providing high-quality fragrance alternatives.
• •Value for Money: Offering significant savings compared to designer brands.
• •Ethical Practices: Committing to cruelty-free products and ethically sourced ingredients.
• •Customer Empowerment: Allowing customers to enjoy luxurious scents without financial strain.

Best Practices

• •Always Emphasize Value and Quality: Consistently pair the idea of "inspired by" or "affordable" with "high-quality ingredients" and "excellent craftsmanship" to build trust and avoid sounding "cheap."
• •Maintain an Empowering and Smart Voice: Frame the choice of LUNAB as an intelligent decision for savvy consumers who recognize quality and value, rather than just a budget option.
• •Be Transparent but Discreet: While "inspired by" is a core message, focus on the quality and unique appeal of LUNAB's own blends. Avoid direct, aggressive comparisons that could create legal issues or diminish the brand's own identity.
• •Consistently Highlight Ethical Commitments: Regularly mention "cruelty-free" and "ethically sourced ingredients" in product descriptions, 'About Us' sections, and marketing materials to reinforce these core values.
• •Use Inclusive and Aspirational Language: Appeal to a broad audience by using gender-neutral terms where appropriate (e.g., for unisex fragrances) and language that evokes confidence, sophistication, and the joy of experiencing beautiful scents.

Social Perception

Generally Positive (for legit operations), Value-Oriented, Mixed Experiences (Potential), Appreciation for Alternatives

Copy Examples

• •Headline: Iconic Scents. Honestly Priced. Body: Why pay a fortune for a fragrance you love? LUNAB offers high-quality perfumes inspired by the world's most coveted scents, made with ethically sourced, cruelty-free ingredients. Indulge your senses, guilt-free.
• •Headline: Luxury Meets Accessibility. Body: At LUNAB, we believe everyone deserves to feel extraordinary. Experience the allure of designer-inspired fragrances crafted with passion and premium ingredients, all without the designer price tag. Smell amazing, save smartly.
• •Headline: Your Signature Scent, Reimagined. Body: Love that unforgettable designer fragrance? Discover LUNAB’s inspired collection. We capture the essence of luxury you adore, offering it to you with transparent pricing and a commitment to cruelty-free practices. It’s your favorite aroma, made accessible.
• •Social Media Post: Image: Elegant, minimalist shot of a LUNAB perfume bottle. Text: Smell like a dream without breaking the bank. ✨ Our inspired-by fragrances are crafted with high-quality, ethically sourced ingredients because luxury should be conscious and attainable. #LUNABPerfume #InspiredByLuxury #AffordableScents #CrueltyFreeFragrance #EthicalBeauty
• •Email Subject: Don't Just Dream of Luxury, Wear It. Body: Hi [Customer Name], Unlock a world of exquisite fragrances with LUNAB. Our collection, inspired by timeless bestsellers, brings you the quality and sophistication you desire at a price that makes sense. Plus, feel good knowing all our perfumes are cruelty-free. Explore your new signature scent today!