Brand Tone

informal, relatable, slightly irreverent, empathetic, self-aware, encouraging, supportive, personal, approachable

Brand Values

• •Comfort
• •Mental Well-being & Support
• •Individuality/Self-Expression
• •Handcrafted Quality
• •Accessibility (in terms of payment)
• •Community
• •Transparency (as a small business)
• •Sustainability

Best Practices

• •Stay True to Your "Why": Consistently weave in themes of comfort, mental well-being, and relatable humor across all communications. If a piece of copy doesn't feel authentic to these core aspects, rework it.
• •Use Relatable Language: Employ conversational, informal language that resonates with an audience navigating everyday life, including its anxieties and quirks. Avoid overly corporate or stuffy phrasing.
• •Embrace Empathy: Acknowledge the shared human experiences, including stress and the need for comfort and support. Let this empathy shine through in product descriptions, social media interactions, and customer service.
• •Be Open and Human: Continue to highlight the "small business" and "handcrafted" aspects. This fosters a sense of connection and trust. Share behind-the-scenes content if possible (as mentioned in your FAQ).
• •Listen and Engage (Consistently): Actively monitor reviews and social media mentions. Respond to comments and concerns in a way that reflects the brand's supportive and approachable tone, as seen with the TikTok engagement. This shows the brand is listening and values its community.

Social Perception

Customers who leave positive reviews appreciate the comfort and quality of the clothing, particularly the sweatshirts. The brand's efforts towards mental health awareness and support are highlighted as a positive feature. There's an appreciation for the fit, especially for plus sizes.

Copy Examples

• •Officially accepting applications for a nap. This hoodie gets it. Our 'Certified Tired' crewneck is handcrafted for those days when 'adulting' feels like an extreme sport. Super soft, ridiculously comfy, and a little bit sassy – just like you. #LudicCloset #ComfortInChaos #RelatableStyle
• •Wear your heart on your sleeve, and a little bit of hope too. Our new collection isn't just about looking good (though you totally will), it's about feeling understood. Scan the QR code for your daily dose of good vibes. Because we're all in this together. #ShopLudic #MentalWellnessMatters #YouAreNotAlone
• •Crafted by our small team, just for you. Dive into the softest, coziest hug you can wear. Perfect for overthinking, over-bingeing, or just plain existing. This isn't fast fashion; it's feel-good fashion. #LudicClosetVibes #HandmadeWithLove #SeriouslyComfy
• •Warning: May spontaneously start conversations (or awkward silences). Our 'Hot Dog Wisdom' tee is here to add a little extra relish to your day. Because life's too short for boring clothes. Grab yours and embrace the weird. #LudicFashion #WearYourQuirk #FunFashion
• •Your brain says 'save money,' your heart says 'add to cart.' We say, why not both? Get 15% off your first order of handcrafted goodness that feels as good as a therapy session (almost). Code: WELCOME15. #LudicDeals #TreatYourselfKindly #AnxietyApprovedShopping