Brand Tone

Personal & Relatable, Empowering & Confident, Stylish & Chic, Community-Oriented & Supportive, Authentic & Passionate

Brand Values

• •Quality
• •Timeless Style
• •Customer Connection & Service
• •Empowering Women
• •Community & Collaboration
• •Legacy & Heritage
• •Outfit Repeating / Wardrobe Maximization

Best Practices

• •Embrace Storytelling: Weave the brand's origin, the founder's passion, and the Peruvian connection into your narratives. People connect with authentic stories.
• •Use "You" Focused Language: Address the customer directly and focus on how your pieces make *her* feel (e.g., confident, beautiful, polished).
• •Highlight Quality & Timelessness: Emphasize that these are investment pieces meant to be loved and worn repeatedly, not just trendy items. Use words like "curated," "carefully sourced," "timeless," "enduring."
• •Maintain a Warm, Personal, and Empowering Voice: Sound like a trusted friend offering genuine style advice. Use encouraging and positive language. Avoid overly formal or technical jargon.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram, Facebook, TikTok, the website, and email communications is harmonious and reflects the same core values and personality.

Social Perception

Trusted Local Boutique, Personalized Shopping Experience, High-Quality & Unique Pieces, Supportive of Community, A Brand with a Story

Copy Examples

• •Meet the Sofia Dress – where timeless elegance dances with modern charm. ✨ Designed to make you feel effortlessly confident, whether it's a brunch date or an evening soiree. We believe in pieces you'll love and wear, season after season. How would you style yours? #LucumaBoutique #TimelessStyle #NewCollection #FeelConfident
• •Crafted with care, curated for you. Discover Lucuma the Label – our exclusive collection, thoughtfully designed and brought to life in Perú. Experience the beauty of quality you can feel. #LucumaTheLabel #PeruvianDesign #QualityYouDeserve
• •Hello, Lucuma Lover! This week, we're talking versatility. Our new Elena Blouse isn't just a top; it's a cornerstone for countless outfits. Sofia’s tip: Pair it with tailored trousers for work, then switch to your favorite jeans for a chic weekend look. We love seeing how you make our pieces your own! P.S. Don't miss our pop-up next Saturday with [Local Artisan Name]! #StyledByLucuma #CommunityLove #OutfitRepeat
• •Tired of 'I have nothing to wear'? At Lucuma Boutique, we curate timeless pieces that build a wardrobe you love, sparking confidence with every outfit. From Miami roots to Peruvian designs, discover styles that tell your story. Shop online or visit our new Falls Church studio! [Link] #EmpoweringWomen #LucumaStyle #ShopLocalVA
• •A treasure from the past, reimagined for today. This vintage Escada blazer is more than just clothing; it's a statement of enduring style and impeccable craftsmanship. Carefully selected for its unique charm, it’s ready to become a beloved part of your wardrobe story. One of a kind, just like you. #VintageLucuma #SustainableStyle #TimelessTreasure