Brand Tone

Aspirational & Empowering, Trendy & Fashion-Forward, Approachable & Friendly, Positive & Inspiring, Practical & Down-to-Earth

Brand Values

• •Empowerment
• •Quality & Affordability
• •Versatility & Timelessness
• •Inclusivity
• •Authenticity & Positivity
• •Community & Connection

Best Practices

• •Always Emphasize Empowerment and Confidence: Frame product benefits around how they make the customer feel strong, stylish, and self-assured. Use uplifting and positive language.
• •Highlight Versatility and Practicality: Showcase how pieces can be styled for multiple occasions and fit into the everyday woman's life. Stress the blend of style, comfort, and quality.
• •Maintain an Approachable and Friendly Voice: Use conversational language, ask questions to engage the audience, and be responsive. Avoid overly formal or exclusive jargon.
• •Weave in Brand Values Subtly: Connect product features or campaigns back to core values like quality, affordability, inclusivity, or the brand's inspiring origin when appropriate.
• •Be Visually Consistent with Tone: Ensure that the copy complements the visual elements (images, videos). If the visuals are chic and modern, the copy should reflect that sophistication while remaining accessible.

Social Perception

Stylish & Trendy, Good Quality for Price, Versatile & Practical, Inspirational & Positive, Customer-Friendly, Reliable & Trustworthy

Copy Examples

• •Instagram Post (New Collection): Step into your confidence. ✨ Our new collection is here to celebrate your unique style, blending timeless designs with the fresh vibes of the season. Because you deserve to look and feel amazing, every single day. #ShopLoooh #WearItFeelIt #EmpoweredStyle #NewCollection
• •Facebook Ad (Promotion): Quality fashion that loves your wallet! 😉 Discover versatile pieces designed for your busy life – from boardroom chic to weekend comfort. Get 20% off all dresses this week and find the perfect outfit that lets your true self shine. Link in bio! #ShopLooohDeals #AffordableLuxury #StyleForEveryWoman
• •Product Description (Versatile Dress): Meet your new go-to. This endlessly versatile dress is crafted for comfort and designed to make you feel effortlessly put-together. Dress it up with heels for a night out or pair it with sneakers for a casual day – it’s all about your unique spin. Made with quality fabric that moves with you. #ShopLoooh #TimelessFashion #YourStyleStory #ComfortAndChic
• •Email Newsletter (Brand Story Snippet): More than just clothes, SHOPLOOOH is a feeling. Born from a journey of hope and resilience, we believe fashion can empower and uplift. Each piece is designed with love, quality, and you in mind – helping you express your best self, effortlessly. Discover the story, feel the difference. [Link to About Us page] #ShopLooohValues #FashionWithHeart #BeYourBestSelf
• •TikTok Video Caption (Styling Hack): Office look to evening glam in 60 seconds! Transforming our Classic Blazer and Everyday Trousers. ✨ Simple, breathable, with a quiet kind of confidence. Not loud. Just right. What’s your favorite way to switch up your look? #ShopLooohHacks #EffortlessStyle #WorkToPlay #OOTDInspo #MalaysianBrand #WearItFeelIt