Brand Tone

Friendly and Approachable, Enthusiastic and Spirited, Trendy and Fashion-Conscious, Casual and Fun

Brand Values

• •Family and Community
• •Customer Service
• •Quality and Uniqueness
• •Supporting Small Business
• •School/Team Spirit and Local Pride

Best Practices

• •Know Your Audience, Speak Their Language: Continuously analyze who your target customer is (e.g., college students, young professionals, local community members) and use language, references, and humor that resonate with them. For shoplivylu, this means embracing a friendly, enthusiastic, and slightly informal tone.
• •Embrace Your Story: Weave elements of the brand's origin, its family roots, and its small business, woman-owned identity into communication where appropriate. This builds authenticity and connection.
• •Stay Consistent Across Platforms, Adapt the Delivery: While the core tone should remain consistent, adapt the specific style and content format to each platform. TikTok thrives on short, engaging, often humorous videos, while Instagram might feature more styled photos, and email newsletters can be slightly more detailed.
• •Show, Don't Just Tell, Your Values: Instead of just saying 'we have great customer service,' share customer testimonials or stories that demonstrate it. For 'unique apparel,' showcase the distressing process of the 'Thrifted' line or highlight exclusive designs.
• •Engage and Interact Authentically: Respond to comments and messages in the brand's established friendly and helpful tone. Use questions in social media posts to encourage interaction. This reinforces the approachable and community-focused aspect of the brand.

Social Perception

Positive Customer Experiences, Trendy and Fashionable, Engaging and Relatable (on TikTok), Licensed and Authentic

Copy Examples

• •Instagram Post (New Arrival - Game Day Sweatshirt): Game day just got a whole lot cozier AND cuter! 🏈✨ Our brand new [University Name] 'Thrifted' Sweatshirt has that perfectly worn-in feel you LOVE, designed to make you stand out in the stands. Ready to cheer on the [Team Mascot] in style? Tap to shop before it's gone! #shoplivylu #gamedayready #collegefashion #[UniversityHashtag] #[TeamMascot]
• •TikTok Video Caption (Styling a Band Tee): Who says band tees are just for concerts? 🎸🤘Obsessed with styling our [Band Name] tee for a casual day out. Heels with a sweatshirt? It's 2025, babe, we make the rules! 😉 How would you rock yours? #shoplivylu #bandtee #vintagestyle #fashionhacks #ootd #styledbyLivyLu
• •Facebook Ad (Promoting Local Shopping): Hey Tulsa! 👋 Support your local, woman-owned boutique and find unique pieces you won't see anywhere else! From spirited game day gear to the softest vintage-inspired tees, LivyLu has your next favorite outfit. Come say hi at [Address] or shop online 24/7! #shoplocal #TulsaProud #shoplivylu #boutiqueshopping #oklahomafashion
• •Email Newsletter Subject Line (Sale Promotion): 🎉 You deserve a treat! 🎉 Up to 30% OFF select LivyLu faves starts NOW! *(Body Snippet):* Hey Bestie! Ready to refresh your wardrobe with some LivyLu goodness? We're making space for new arrivals, which means YOU get to snag some amazing deals on our unique collegiate wear, band tees, and more! Don't wait – these styles go fast! 😉
• •Pinterest Pin Description (Quilted Jacket): Your new fall obsession just dropped. 🍂 Our [Color/Pattern] Quilted Jacket is the perfect blend of cozy, chic, and oh-so-LivyLu. Pin it to your fall fashion board and get ready for all the compliments! Shop this look and more vintage-inspired finds on shoplivylu.com. #shoplivylu #fallfashion #quiltedjacket #boutiquestyle #vintageinspired