Brand Tone

Empowering, Aspirational, Confident, Friendly

Brand Values

• •Empowerment
• •Confidence
• •Excellence & Quality
• •Success & Achievement
• •Individuality & Purpose

Best Practices

• •Lead with Empowerment: All copy, from product descriptions to social media captions, should carry an underlying message of empowering the customer and boosting their confidence. Use strong, positive language.
• •Maintain an Aspirational yet Accessible Voice: While showcasing glamorous and upscale items, ensure the tone remains encouraging and makes customers feel that these aspirational looks are attainable and will benefit them.
• •Align with Lisa Dean's Coaching Persona: Infuse the supportive, knowledgeable, and encouraging voice associated with Lisa Dean's coaching success into the boutique's communications. This builds trust and a personal connection.
• •Celebrate Customer Successes: Actively feature (with permission) customers, especially those in pageants or celebrating significant milestones, wearing Shop Lisa Dean attire. This reinforces the brand's role in their achievements and creates relatable social proof.
• •Consistency Across All Channels: Ensure that the empowering, glamorous, confident, and supportive tone is consistently applied across the website, all social media platforms (Facebook, Instagram, TikTok), email marketing, and any in-store communications.

Social Perception

Shop Lisa Dean is perceived as a go-to destination for stylish attire, an extension of Lisa Dean's supportive coaching, associated with glamour and confidence, and offering unique pieces.

Copy Examples

• •Headline: Command the Room. Your Winning Interview Starts with Shop Lisa Dean. Body: Step into your power with our new collection of sophisticated interview wear. Designed to reflect your confidence and grace, each piece is chosen to help you make an unforgettable impression. Because we believe in your greatness. #ShopLisaDean #PageantReady #EmpoweredWomen
• •Headline: Your Dream Prom Night Awaits. Body: Find the dress that makes you feel like the star you are! Shop Lisa Dean's prom collection is filled with breathtaking gowns that blend glamour and chic style. Let's make your prom unforgettable. ✨ #Prom2025 #DreamDress #SLDSparkle
• •Headline: Future Leader, Present Style Star. Body: Introducing Little's by Lisa Dean – where the youngest 'It Girls' find their shine! Perfect for special occasions, pageants, or any day she wants to feel extra fabulous. Nurturing confidence, one beautiful outfit at a time. #ShopLisaDeanLittles #GirlsOfGreatness #YoungestItGirl
• •Headline: Dress Like You Mean It. Body: At Shop Lisa Dean, every outfit is an opportunity to express your unique brilliance. From upscale casual to show-stopping gowns, we dress you for success, for celebration, for *you*. Visit us in-store or online. #StyleWithPurpose #LisaDeanStyle #ConfidenceIsKey
• •Caption: Obsessed with these new arrivals! 😍 Which look is your fave for that next big event? ✨ @ShopLisaDean has you covered for EVERYTHING! #ShopLisaDean #OOTD #PageantFashion #SpecialOccasion #TryOnHaul #FashionTok