Brand Tone

Enthusiastic and Positive, Friendly and Approachable, Empowering and Confident, Informative and Helpful, Trendy and Playful

Brand Values

• •Quality and Durability
• •Effortless Style & Accessibility
• •Individuality and Self-Expression
• •Customer Comfort & Care
• •Female Empowerment & Giving Back
• •Authenticity

Best Practices

• •Continuously reinforce the core message that looking stylish and confident doesn't require fuss. Emphasize ease of wear, versatility, and the lightweight nature of the pieces.
• •Use a consistently positive, cheerful, and friendly voice. Engage with questions, emojis (platform-appropriately), and relatable scenarios.
• •Regularly share elements of the founder's story, the brand's Texas roots, and the commitment to giving back. This builds an emotional connection and reinforces authenticity.
• •Always highlight key benefits like "hypoallergenic," "nickel-free," "lightweight," "tarnish-free," "waterproof," and "great for sensitive skin," as these are significant trust-builders and purchase drivers.
• •Ensure all visuals (photography, videography, graphics) match the bright, trendy, and positive brand tone. Showcase diverse ways to style the jewelry to inspire individuality.

Social Perception

Highly Positive, Trusted for Sensitive Ears, Fashionable and On-Trend, Good Value, Founder-Driven and Inspiring

Copy Examples

• •✨ Hoop dreams do come true! ✨ Say hello to our latest obsession – the [Hoop Name]! Seriously lightweight, kind to sensitive ears, and designed to make your everyday style effortlessly BOLD. Ready to turn heads? 😉 Tap to shop! #LinnyCo #EffortlessStyle #HypoallergenicJewelry #NewArrivals #StatementHoops
• •PSA: You CAN look cute while being comfy! 😴✨ Our Screwback Nap Studs are made for 24/7 sparkle. Hypoallergenic, waterproof, and they won’t poke! Perfect for all your ear stacking dreams. Link in bio to snag yours! #LinnyCoStyle #NapStuds #SensitiveEars #JewelryLover #ComfortAndStyle
• •Bloom beautifully with our iconic Flora Statement Earrings! 🌸 Each pair is crafted from eco-friendly acetate, making them surprisingly lightweight for all-day wear. Designed in Dallas by Linny herself, they're the perfect pop of color and personality for any outfit. Dare to be bold, darling! #LinnyCo #FloraEarrings #StatementJewelry #LightweightEarrings #DesignedInDallas
• •💖 More Than Just Jewelry: Wear Your Dreams Proudly!
• •Sparkle All Season Long! ✨ Find the perfect hypoallergenic gifts for everyone on your list (including you!). Lightweight statement pieces & everyday classics. Free shipping over $100! [Shop Holiday Collection]