Brand Tone

Professional and Authoritative, Innovative and Forward-Thinking, Helpful and Informative, Quality-Oriented, Solution-Driven

Brand Values

• •Innovation
• •Quality
• •Sustainability and Responsibility
• •Customer Centricity
• •Advancing Light

Best Practices

• •Maintain a professional yet approachable tone in all communications.
• •Emphasize innovation and cutting-edge technology in product descriptions.
• •Highlight the energy efficiency and sustainability aspects of LEDVANCE products.
• •Provide clear and informative content to educate customers about lighting solutions.
• •Showcase the durability, performance, and reliability of LEDVANCE products.

Social Perception

A Reputable and Established Brand, Technologically Advanced, A Provider of Quality Lighting, An Eco-Conscious Choice, Reliable for both Consumers and Professionals

Copy Examples

• •Illuminate your world with LEDVANCE's smart lighting solutions, designed for energy efficiency and unparalleled performance.
• •Experience the future of lighting with our innovative LED technologies, bringing you connectivity and convenience at your fingertips.
• •LEDVANCE: Your trusted partner for high-quality, durable, and reliable lighting products.
• •Discover a wide range of stylish lighting options for every need, from ambient home lighting to professional-grade solutions.
• •Committed to sustainability, LEDVANCE offers eco-friendly lighting solutions that reduce energy consumption and minimize environmental impact.