Brand Tone

Sophisticated & Artistic, Expert & Passionate, Personalized & Welcoming, Confident & Discerning, Primarily Francophone

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Expertise & Professionalism
• •Personalized Customer Experience
• •Passion for Eyewear
• •Independence

Best Practices

• •Embrace Sophistication: Use articulate language. Avoid slang or overly casual phrasing. Words like 'curated,' 'bespoke,' 'artisanal,' 'signature,' and 'distinctive' fit well.
• •Highlight Expertise with Warmth: Talk about the 'art of opticianry,' 'visionary stylists,' and 'personalized consultations,' but ensure the tone remains approachable and inviting, not clinical or aloof.
• •Focus on Individuality and Storytelling: Frame products not just as functional items but as extensions of personality and style. Use phrases like 'express your vision,' 'frames that speak to you,' 'discover your unique look.'
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently reflects the artistic and high-quality imagery used. If the visuals are elegant, the words should be too.
• •Be Passionate, Not Pushy: Let the genuine enthusiasm for beautiful eyewear shine through. The copy should inspire and inform, encouraging a visit or consultation, rather than employing aggressive sales tactics. Use evocative descriptions that appeal to the senses and aesthetic appreciation.

Social Perception

High-End Boutique, Trusted Experts, Stylish & Fashion-Forward, Excellent Customer Service, A Local Gem. The brand is predominantly seen as a specialized, service-oriented optician focused on aesthetics and quality, rather than just a glasses retailer.

Copy Examples

• •Headline: See the World Differently. Discover Your Signature. Body: At L'Atelier à Binocles, we believe eyewear is an art form. Explore our curated collection of designer frames, handpicked for their exceptional craftsmanship and unique character. Book your personal consultation and let our expert optician-stylists help you find the perfect expression of you.
• •Headline: More Than Just Glasses. It's a Statement. Body: Your eyes deserve the extraordinary. We travel the world to bring Montreal the most innovative and inspiring eyewear from independent designers. Experience the difference passion and expertise make.
• •Headline: The Intersection of Vision and Style. Body: L'Atelier à Binocles: Where precise optometry meets a passion for design. Receive expert eye care and discover frames that elevate your look and confidence.
• •Social Media Post: Image: Artistic shot of a unique pair of glasses. Caption: "Unveiling artistry for your eyes. Each pair in our collection tells a story of design, craftsmanship, and individuality. Which story will you wear? #DesignerEyewear #MontrealStyle #UniqueFrames #LAtelierABinocles"
• •Short Ad Copy: Text: Find your focus. Define your style. L'Atelier à Binocles – Montreal's destination for curated designer eyewear and expert optical care.