Brand Tone

approachable, local, environmentally conscious, and supportive

Brand Values

• •Accessibility
• •Sustainability
• •Community/Local Focus
• •Beginner-Friendly

Best Practices

• •Address Negative Feedback Directly and Transparently
• •Prioritize Genuine Customer Service
• •Showcase Authenticity and Local Connection
• •Be Consistent Across All Channels
• •Gather and Promote Positive Social Proof (Ethically)

Social Perception

rebuild trust and highlight intended values

Copy Examples

• •Riding the LA Waves, Responsibly. At Los Angeles Surf Shop, we're more than just an online store; we're your local connection to the surf, committed to eco-friendly gear and getting you on your first wave or your next big one. We're here to make things right and ensure every surfer's experience with us is a positive one.
• •Your Los Angeles Online Surf Partner – We're Listening. As LA's own online surf shop, we're dedicated to providing quality gear and genuine service. We've heard your feedback and are taking every step to ensure transparency and reliability. From our sustainable tees to beginner lessons, we're about the true spirit of surfing.
• •Catch Your Wave, Trust Our Gear. Los Angeles Surf Shop is all about sharing the stoke. We carefully select our eco-conscious apparel and surf essentials so you can focus on the waves. Have a question or concern? Our LA-based team is here to help you.
• •Learn to Surf with LA Locals Who Care. Dream of surfing LA? Our experienced instructors are passionate about sharing their love for the ocean. We believe in supportive, quality lessons and gear you can depend on. Your positive journey into surfing starts here.
• •Sun's up, surf's up, Los Angeles! 🌊 We're committed to being your go-to online surf shop, offering sustainable choices and real support for your surf adventures. We're working hard to ensure every interaction with us is smooth sailing. #LASurfShop #SupportLocalSurf #EcoSurfer