Brand Tone

Sophisticated, Curated, Understated, Aspirational, Knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Curation & Discovery
• •Aesthetic & Design
• •Sensory Experience
• •Individuality & Uniqueness
• •The Art of Living Well

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Curated, Understated, Aspirational, Knowledgeable) with specific examples of "do's and don'ts" for language, sentence structure, and vocabulary. This should be a reference for anyone creating content.
• •Focus on Sensory Language and Storytelling: Instead of just listing features, describe the experience, the origin, the craftsmanship, or the feeling a product evokes. Use evocative adjectives and appeal to the senses, especially for fragrances and apothecary items.
• •Maintain a Refined Vocabulary: Avoid slang, overly casual language, or aggressive sales jargon. Opt for precise, elegant, and descriptive words that align with the brand's sophisticated image.
• •Emphasize Curation and Exclusivity (Subtly): Words like "discover," "selected," "artisanal," "rare," and "unique" reinforce the brand's value proposition without being boastful. Highlight the special nature of the products and the thought behind their selection.
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality, minimalist, and artistic imagery used across all platforms. The words and visuals must work together to tell the same sophisticated story.

Social Perception

Positive, Niche & Exclusive, Trusted Curator, Destination Store, Price Point Alignment

Copy Examples

• •Evoke the quietude of a forest morning. Our latest hand-poured candle blends notes of damp earth, pine resin, and a whisper of smoke. A scent to ground and transform your space. Discover it in-store and online. #LarrabeeHome #ArtisanCandles #ScentedSanctuary
• •An olfactory narrative crafted in Grasse, this singular fragrance unfolds with unexpected layers of rare botanicals and warm spices. It is an intimate discovery, a signature for those who seek the truly distinctive. Explore the essence. #LarrabeeScent #NichePerfumery #CraftedFragrance
• •Curated for the Discerning: Explore New Arrivals at Larrab.ee (Body Snippet): This season, we've sourced exceptional pieces that speak to quiet luxury and timeless design. From hand-thrown ceramics to rare eau de parfums, discover objects that elevate the everyday.
• •Beyond the ordinary. Larrab.ee presents a curated collection of objects and fragrances for the modern aesthete. Transform your surroundings with pieces that tell a story. Visit our West Hollywood emporium or shop larrab.ee. #LarrabeeWeHo #CuratedLiving #DesignInspiration
• •The most thoughtful gifts resonate beyond the moment of exchange. They are chosen with intention, reflecting a deep understanding of the recipient and an appreciation for enduring quality. At Larrab.ee, we believe in the art of meaningful giving, offering a selection of items crafted to be cherished. #LarrabeeGifts #ThoughtfulGiving #ArtOfLiving