Brand Tone

Passionate, Authentic, Knowledgeable/Expert, Elegant/Refined, Welcoming/Personal

Brand Values

• •Craftsmanship
• •Quality
• •Tradition
• •Passion
• •Experience & Community
• •Authenticity

Best Practices

• •Infuse copy with the genuine passion and expertise of the founder. Use 'I' or 'we' when appropriate to maintain a personal connection.
• •Share knowledge about the cigars, the rolling process, the tobacco origins, and pairing suggestions. Position La Galana as a trusted guide in the world of cigars.
• •Narrate the journey of the tobacco, the history behind certain blends, or the experience of visiting the manufactory. Make the brand story compelling.
• •Ensure that the language used is as refined and high-quality as the cigars themselves. Avoid overly casual slang or hype.
• •Write copy that invites engagement, asks questions, and makes customers feel like part of an exclusive but welcoming club of enthusiasts. Respond to comments with the same knowledgeable and personal tone.

Social Perception

La Galana is perceived as a specialist, high-end provider of quality cigars and a unique cigar experience. Annette Meisl is widely respected as a knowledgeable and passionate expert in her field. Her personal involvement is a significant asset. Customers view it as a destination for cigar lovers, offering both excellent products and a welcoming atmosphere for enjoyment and learning. There's a strong appreciation for the authenticity of the handmade products and the opportunity to witness the craft. It is seen as a reputable and trustworthy source for both seasoned aficionados and those new to cigars seeking guidance.

Copy Examples

• •Headline: The Art of Slowing Down, Perfected by Hand. Body: At La Galana, every cigar is a testament to tradition and passion. Discover the rich heritage rolled into each leaf by our Maestra Torcedora, Annette Meisl. Experience handmade excellence.
• •Social Media Post: Ignite your senses. ✨ From the fertile fields to our skilled hands, then to yours. La Galana cigars are more than smoke; they are stories, tradition, and pure passion. Join us for a tasting this week and find your perfect narrative.
• •Product Description Snippet: Crafted with meticulous care, our [Cigar Name] offers a symphony of [flavor notes, e.g., earthy notes and a hint of spice]. A truly authentic expression of [origin/style], handmade for your ultimate enjoyment by Annette Meisl.
• •Event Invitation: Step into the world of La Galana. Join Annette Meisl for an exclusive evening exploring the nuances of [event topic, e.g., Cuban seed tobaccos]. Share the passion, deepen your knowledge, and savor the community.
• •Website 'About Us' Excerpt: La Galana is born from a lifelong passion for the leaf. It's where craftsmanship meets heritage, and where every visitor is welcomed into a family dedicated to the authentic cigar experience.