Brand Tone

Aspirational yet Accessible, Feminine & Trendy, Confident & Youthful, Friendly & Engaging (on social media), Slightly Exclusive

Brand Values

• •Style & Uniqueness
• •Quality
• •Ethical Production & Sustainability (emerging value)
• •Customer Satisfaction
• •Swiss Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., confident, chic, friendly, aspirational), a 'do and don't' list for language, preferred vocabulary (e.g., 'pieces' or 'items' instead of just 'clothes'), and the level of formality. This should be shared with anyone creating content.
• •Emphasize Key Values Consistently: Weave in core values like 'Swiss Design,' 'Limited Quantities,' 'Ethical Production,' and 'Quality Materials' naturally across all communications – from product descriptions to social media posts and customer service interactions.
• •Maintain Visual and Textual Harmony: Ensure the visual aesthetic (clean, modern, high-quality imagery) is complemented by copy that evokes the same feeling. For LAEY, this means avoiding overly casual slang in website copy but allowing for more playful language on platforms like TikTok, while still staying true to the core 'chic' identity.
• •Engage Authentically: When interacting with customers on social media or via email, reflect the brand's friendly yet stylish personality. Personalized responses that show genuine care can reinforce brand loyalty. Continue to share User-Generated Content to build community and social proof.
• •Train Your Team: Ensure everyone interacting with customers or creating content (marketing, customer service, social media managers) understands and can consistently apply the brand's tone and messaging. Regular check-ins or workshops can help maintain consistency as the brand evolves.

Social Perception

Positive (based on curated reviews), Fashion-forward, Good Quality for Price (implied), Emerging Brand, The primary social interaction appears to be on Instagram

Copy Examples

• •Instagram Post (New Dress): Stop scrolling ✨ Your new favorite dress has arrived. Designed in Switzerland, made for your moments. Limited pieces, timeless style. Tap to shop the 'Geneva Nights' dress before she's gone! #LAEYStyle #SwissChic #LimitedEdition
• •Facebook Ad (General Brand Awareness): Tired of blending in? LAEY brings you unique, everyday essentials designed in Switzerland and ethically crafted in Europe. Discover limited-edition pieces that make you the eye-catcher. Quality you can feel, style they'll remember. Shop LAEY. #LAEYClothing #EuropeanFashion #StyleStatement
• •Email Newsletter Subject (Sale): Psst... Your Exclusive LAEY Treat Awaits ✨ (Limited Time Only) Email Body Snippet: Hello [Customer Name], Elevate your everyday with a touch of Swiss-designed elegance. For a limited time, enjoy [discount]% off selected LAEY pieces. Crafted with care in Europe, loved by you. Don't miss out on these unique finds! #LAEY #UniqueStyle #EthicalFashion
• •TikTok Video Caption (Outfit Styling): Office look ➡️ Dinner date ✨ Same LAEY top, totally different vibes! How would you style our 'Zurich Classic' blouse? #LAEYFashion #StyleHack #DayToNightLook #SwissStyle
• •Website 'About Us' Refresh Snippet: Born in Switzerland in 2021, LAEY is more than just a fashion label; it's a promise of unique style and conscious quality. We design timeless yet trendy pieces for the modern woman who values individuality and ethical craftsmanship. Each LAEY item is created in limited quantities and made with love in Europe, ensuring you own something truly special. #LAEYStory #SwissDesign #LimitedLuxury