Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Community-Oriented & Welcoming, Adventurous & Aspirational, Professional & Trustworthy

Brand Values

• •Quality
• •Customer Focus & Service Excellence
• •Expertise & Passion
• •Community Building
• •Adventure & Exploration
• •Integrity & Honesty

Best Practices

• •Speak the Language of Enthusiasts: Use terminology that resonates with the off-road and overland community (e.g., 'rig,' 'trail-rated,' 'articulation') but ensure it's accessible or explained when necessary, especially for newcomers.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for the products, the builds, and the lifestyle shine through in every piece of content. Share stories, highlight adventures, and feature customer successes.
• •Emphasize Expertise with Humility: Confidently showcase your knowledge and experience, but always in a helpful, approachable manner. Avoid jargon where simpler terms suffice and be open to educating customers.
• •Foster Community in Your Communication: Address your audience as fellow adventurers. Encourage interaction, user-generated content, and share community news or events.
• •Be Authentic and Transparent: Stick to your core values of quality and customer service. If you test your products, say so. If you're passionate about a particular build, share why. Authenticity builds trust and loyalty.

Social Perception

Highly Respected Experts, Trusted Partner, Community Hub, Go-To Source for Quality, Passionate Enthusiasts Serving Enthusiasts

Copy Examples

• •Headline: Stop Dreaming, Start Exploring. Your Adventure Begins at Krave. Body: The mountains are calling, and your stock rig is... adequate. Let the Krave Krew, Calgary's trusted overland and 4x4 specialists, transform your Toyota or Lexus into the adventure machine you've always envisioned. From trail-tested suspension to bombproof armor, we install passion. What's your Krave? Call to Action: Visit shop.kraveautomotive.ca or talk to a build specialist today!
• •Headline: Beyond the Pavement: Trust Krave with Your Journey. Body: At Krave Automotive, 'good enough' isn't in our vocabulary. We're enthusiasts, just like you, dedicated to equipping your 4x4 with the best parts and unmatched expertise. Quality builds, transparent service, and a community that shares your passion for the road less traveled. Call to Action: Discover our services and parts at shop.kraveautomotive.ca.
• •Headline: Your Rig. Our Expertise. Unforgettable Adventures. Body: Don't let uncertainty hold you back. The Krave team brings over 90 years of combined experience to every build, big or small. We listen, advise, and meticulously craft your vehicle to conquer any terrain. Because the best stories are found where the GPS cuts out. Call to Action: Get your personalized build quote at shop.kraveautomotive.ca!
• •Social Media Post (Image: Epic customer vehicle in a scenic off-road location): Text: This is what it's all about! Huge shoutout to [customer tag] for sharing this incredible shot of their Krave-built [Vehicle Model] conquering the backcountry. Where will your Krave take you? Tag us in your adventures! #KraveAutomotive #OverlandLife #Toyota4x4 #AdventureReady #ExploreAlberta
• •Product Feature (e.g., new suspension kit): Headline: Unleash Your Truck's True Potential with [Product Name]. Body: Tired of limitations? The new [Product Name] suspension system, now available at shop.kraveautomotive.ca, is engineered for those who demand more. Expertly installed by the Krave team, you'll experience unparalleled performance and durability on your next off-road challenge. We've tested it, we trust it. Call to Action: Shop [Product Name] and other premium gear now!