Brand Tone

Knowledgeable & Passionate, Current & Trendy, Authentic & Trustworthy, Community-Oriented, Direct & Informative, Visually Driven

Brand Values

• •Authenticity
• •Curation
• •Heritage & Experience
• •Passion for Sneaker Culture
• •Customer Satisfaction
• •Style & Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (knowledgeable, authentic, current, passionate) and values. Include examples of "do's and don'ts" for language, terminology (e.g., common sneaker slang if appropriate, or avoiding overly corporate jargon), and imagery.
• •Know Your Audience: Understand the language, interests, and expectations of sneakerheads and streetwear enthusiasts. Use terminology they recognize and appreciate, but avoid forcing slang if it doesn't feel natural.
• •Prioritize Authenticity: Ensure all claims are genuine, especially regarding product origin and brand collaborations. Let the passion for the products shine through naturally rather than through hype alone.
• •Stay Current but Grounded: Reflect current trends in sneakers and streetwear, but balance it with the brand's established heritage and commitment to timeless style. Avoid jumping on every fleeting micro-trend if it doesn't align with the core brand.
• •Consistency Across Platforms: While the format might change (e.g., visual-first on Instagram, potentially more informational on a blog), the core tone and values should remain consistent across the website, social media, email marketing, and any customer service interactions. Regularly review content to ensure alignment.

Social Perception

Respected Retailer, Go-To for Sneakerheads, Reliable, Stylish & On-Trend

Copy Examples

• •Fresh drop. The [Sneaker Brand Name] [Model Name] '[Colorway Name]' just landed. Heritage design meets modern comfort. Secure your pair in-store & online now. #KickoffAntwerp #NewArrivals #[SneakerBrand] #[ModelName] #Sneakerhead
• •Step Into the New Season. Discover curated streetwear essentials and the latest sneaker heat. Built for the streets, chosen by Kickoff. Shop Now.
• •Kickoff Exclusive: Early Access to the [Brand] Drop Just For You. As a valued member of the Kickoff community, get first dibs on the highly anticipated [Brand] [Product Name]. Authentic style, delivered.
• •Since 1990, Kickoff Antwerp has been at the heart of sneaker culture. Three decades of passion, curation, and bringing you the best. What was your first pair from us? #KickoffSince1990 #AntwerpSneakers #StreetwearLegacy #KickoffAntwerp
• •An undeniable icon. The [Sneaker Brand Name] [Model Name] remains a cornerstone of street style. From its [key feature, e.g., revolutionary cushioning] to its timeless silhouette, this is more than a shoe – it's a piece of history. Genuine, as always, from Kickoff.