Brand Tone

Playful, witty, and relatable, using informal language, internet slang, pop culture references, and self-aware humor. It's highly accessible, like a conversation with a friend, and employs lowercase letters, emojis, and meme-style content for a casual, youthful persona.

Brand Values

• •Inclusivity and Community
• •Humor and Relatability
• •Mental Health Normalization
• •Authenticity

Best Practices

• •Stay "Extremely Online": Continue to leverage current memes, internet slang, and pop culture trends (especially from platforms like TikTok).
• •Prioritize Authenticity Over Perfection: Maintain the use of informal language, lowercase text, and conversational phrasing, avoiding overly polished, corporate-speak.
• •Lead with Humor and Relatability: Frame product benefits around shared experiences and feelings rather than just physical features, answering the question, "How does this product make me feel seen?".
• •Amplify Community Voices: Continue to integrate user-generated content (UGC) directly into marketing copy, using customer photos in ads and quoting their reviews in posts.
• •Be Explicitly Inclusive: Consistently use inclusive language like "girlies, gays, & theys" and ensure brand messaging welcomes a diverse range of identities.

Social Perception

ShopKatCo is largely perceived positively, especially by its target demographic. Customers find product designs unique, funny, and relatable, praising their quality. The brand is seen as highly engaged with its community, fostering loyalty by reposting user-generated content. Customers perceive it as a relatable brand made "for us, by us," deeply understanding their online culture. While strong on Instagram, it's an emerging presence within its niche, not yet mainstream.

Copy Examples

• •pretty much our permanent state of being 🫠 tag a bestie who needs this. #mentalhealthmatters #anxiety #relatable
• •uh oh, we dropped new stuff (it was an accident we swear)
• •Your new emotional support tote has arrived. Perfect for carrying your laptop, 3 water bottles, 17 lip glosses, and the crushing weight of your responsibilities. It’s cute though, so it balances out.
• •packing your silly little order so you can have a silly little mental breakdown in style. #smallbusiness #packingorders #sillygoose
• •Free shipping on orders $75+ because we aren't monsters.