Brand Tone

Expressive & Playful, Approachable & Friendly, Inclusive & Diverse, Trendy & Current

Brand Values

• •Self-Expression
• •Quality & Affordability
• •Customer Satisfaction
• •Positivity & Good Vibes
• •Family & Community Focus

Best Practices

• •Embrace Emojis & Personality: Use emojis where appropriate (especially on social media) to maintain a friendly, expressive, and modern feel. Let the brand's personality shine through with playful or witty language.
• •Focus on "You": Address the customer directly (e.g., "Your vibe, your tee," "Tell YOUR story") to make the copy engaging and centered on their self-expression.
• •Highlight Variety & Inclusivity: Regularly showcase the diverse range of themes available, emphasizing that there's something for everyone. Use language that welcomes different interests and styles.
• •Keep it Current & Conversational: Use contemporary language and a conversational style, especially on platforms like TikTok and Instagram. Stay updated with relevant trends if incorporating them into designs or marketing.
• •Balance Fun with Value: While the tone is playful, don't forget to weave in key value propositions like quality, comfort, the "family-owned" aspect, or satisfaction guarantees where relevant, to build trust and reinforce brand benefits.

Social Perception

Positive Customer Experience, Fashionable & Expressive, Good Quality Products, Associated with "Karma" (the concept)

Copy Examples

• •Your vibe, your tee. ✨ Shop Karma Tees dishes out fresh, super-soft graphic tees that tell YOUR story. Funny, faithful, a bit feisty? We got you. Tap to find your next favorite convo-starter! #ShopKarmaTees #ExpressYourself
• •Warning: May spontaneously talk about dogs. 🐶 Our new 'Dog Obsessed & Unashamed' tee just dropped! Perfect for park hangs and unapologetic pet parents. Snag yours and let the tail wags begin! #DogLife #FunnyTees #KarmaTees
• •What's your tee saying today? 😉 Tag us @shopkarmatees in your fave KT outfit! We're all about seeing how YOU rock your karma. #KarmaKlub #StyleStory #GraphicTeeLove
• •Looks good, feels even better. That’s the Karma Tees promise. Our screen-printed designs last wash after wash on the softest tees you’ll own. Ready for an upgrade? Your wardrobe will thank you. #QualityTees #ComfortIsKey #ShopSmall
• •Spooky season is calling! 👻 Or maybe cozy coffee vibes? ☕ Whatever your fall mood, find a tee to match at Shop Karma Tees. P.S. Check our site for a sweet treat (aka discount!) this week only! #FallFashion #GraphicApparel #KarmaDeals