Tono de Marca

Fun & Energetic, Relatable & Approachable, Innovative & Clever, Community-Focused, Confident & Bold

Valores de Marca

• •Convenience
• •Fun & Enjoyment
• •Innovation & Problem-Solving
• •Quality & Practicality
• •Entrepreneurial Spirit & Authenticity

Mejores Prácticas

• •Stay True to the "Fun-Loving Problem Solver" Persona: Always inject a sense of enjoyment and cleverness. Frame the product as the smart, easy way to enhance good times.
• •Use Energetic and Conversational Language: Employ active voice, enthusiastic adjectives, and relatable slang where appropriate (e.g., "badass," "f***ing sick" as seen on TikTok, though adapt for different platforms). Avoid overly formal or technical jargon.
• •Focus on Benefits, Not Just Features: Instead of just saying "three-layer insulation," say "Keeps your drinks ice-cold for 7 hours, so the party never has to stop for an ice run."
• •Incorporate User-Generated Content and Social Proof: Share real customer experiences and testimonials. Use language that echoes how your customers talk about the product (e.g., "game changer," "favorite cooler").
• •Maintain a Consistent Voice Across All Platforms, While Adapting the Style: While the core tone remains, the specific execution might vary (e.g., more professional on LinkedIn, more irreverent on TikTok). Ensure the underlying message of fun, convenience, and innovation is always present.

Percepción Social

Innovative and Smart, Associated with Fun and Social Gatherings, Youthful and Trendy, Good Quality & Value (Generally), Successful Underdog Story

Ejemplos de Copy

• •No Ice? No Problem! Grab your Kanga Kase Mate and keep the good times (and cold ones) flowing for 7 hours straight. Tailgate smarter, not harder!
• •Warm drinks are a party foul. Don't be that guy. Slide your case into a Kanga and be the hero of every hangout. #KoolerThanACooler
• •From college project to your new favorite adventure buddy! Kanga Coolers: Keeping your sips chilly and your load light. What are you celebrating this weekend?
• •Spontaneous road trip? Beach day? Backyard BBQ? Your Kanga is always ready to roll. Just grab a cold case and go make some memories!
• •Life's too short for heavy coolers and melty ice. The Kanga Kase Mate is your lightweight, iceless solution for instant cold. Get yours and #KeepItKool!