Brand Tone

Empowering, Trendy, and Approachable

Brand Values

• •Family and Sisterhood
• •Passion for Fashion
• •Accessibility and Affordability
• •Community and Support for Small Business
• •Confidence and Self-Expression

Best Practices

• •Lead with the "Why": Always circle back to the core values like confidence, self-expression, or sisterhood before describing the product.
• •Embrace the "Sister" Story: Regularly mention the brand's origin with phrases like "From our family to your closet" or "Handpicked by us" to build personal connection.
• •Use Empowering Language: Incorporate active, empowering verbs and positive adjectives such as unleash, conquer, express, glow, vibrant, bold, and confident.
• •Speak Like a Friend: Maintain a conversational and approachable tone, especially on social media, using questions and emojis.
• •Highlight Inclusivity and Community: Continuously use hashtags like #latinaowned and #shopsmall, and foster a sense of community by celebrating customer styles.

Social Perception

Perceived as a genuine, family-run small business, positively resonating with the Latina-owned identifier, and seen as an active part of the Houston small business community. TikTok engagement indicates appealing content and products.

Copy Examples

• •That 'finally found the perfect dress' feeling. ✨ Our Valencia Dress isn't just an outfit; it's a mood. Designed by sisters, for moments of pure confidence. #ShopJimenezBoutique #FeelBeautiful
• •Your Style, Your Story. Discover fashion that lets you be you. Trendy, affordable, and founded with passion.
• •New Arrivals Are Here! Find Your Confidence.
• •Outfit inspo for your week! Which look is your favorite? 1, 2, or 3? 👇 #latinaowned #houstonboutique #fashionforyou #shopsmall
• •More than just an outfit, the Sarai Set is a statement. We believe fashion is about expressing who you are, and this two-piece set is designed to make you feel unstoppable and confident for any occasion. Effortless style is just a click away.