Brand Tone

aspirational, confident, and trendy

Brand Values

• •Empowerment and Confidence
• •Style and Trend-consciousness
• •Quality and Aesthetic
• •Community

Best Practices

• •Define Your Voice: Create a brand style guide that outlines the tone, language, and personality of Shop Jada. This should be the go-to resource for anyone creating content for the brand.
• •Know Your Audience: Understand the target demographic and speak their language. Use slang and references that resonate with them authentically.
• •Be Consistent Across Platforms: Whether it's a tweet, an Instagram caption, or a product description, the tone should be recognizably "Shop Jada."
• •Focus on "Show, Don't Tell": Instead of saying the swimwear is "empowering," show it through confident and powerful imagery and customer testimonials.
• •Engage with Your Community: Respond to comments and messages in a way that reflects the brand's personality. This builds a stronger connection with the audience and reinforces the brand's voice.

Social Perception

Shop Jada is perceived as a fashionable and desirable brand within its niche. Customers and followers on social media often express admiration for the styles and the overall aesthetic. The brand is seen as a go-to for unique and eye-catching swimwear that stands out. Collaborations with other popular brands and mentions by influencers further enhance its credibility and appeal. The general perception is that of a modern, stylish, and confident brand for women.

Copy Examples

• •Ready for your next getaway? ☀️ Our new collection has just dropped, featuring bold prints and cuts that are made to be seen. Dive in and discover your new favorite suit. #ShopJada #NewArrivals #Swimwear
• •Dreaming of your next beach escape? Pack the perfect suit. Shop Jada offers unique, confidence-boosting swimwear for all your adventures. Click to explore our latest styles!
• •Confidence is your best accessory. We just make the swimwear to match. Welcome to Shop Jada.
• •Sun-kissed and on sale. For a limited time, get 20% off our most-loved styles. Don't let your dream suit get away! Shop now.
• •Meet the 'Ocean Breeze' bikini. With its daring cut-outs and vibrant hue, this suit is designed for the woman who isn't afraid to make a statement. Made with high-quality, comfortable fabric for all-day wear, from sunbathing to sunset cocktails.