Brand Tone

transactional and value-oriented

Brand Values

• •Value
• •Variety
• •Simplicity
• •Accessibility

Best Practices

• •Always highlight the discount or accessible price point in your copy, as this is the core of the brand's appeal.
• •Keep copy simple and direct, avoiding overly descriptive or storytelling language. Focus on clear, concise, and transactional information.
• •Leverage the names of well-known brands carried to build trust and attract customers, compensating for Shopinsaldo's lower brand recognition.
• •Create a sense of urgency using phrases like "limited stock" or "shop the sale now" to encourage immediate action.
• •Ensure visual identity is straightforward and product-focused, complementing the simple, value-oriented brand message.

Social Perception

largely neutral and undefined due to lack of significant online footprint; perceived as a retail destination based on credibility of brands sold and attractiveness of discounts.

Copy Examples

• •Your Favorite Brands, Our Best Prices. The sale at Shopinsaldo never ends.
• •New Arrivals from [Brand Name]! Get them on sale before they're gone.
• •The iconic [Product Name] by [Brand Name]. Style that lasts, now at a price you'll love. Get yours for XX.XX, 20% off the original price.
• •Step up your style game without breaking the bank. Discover our curated collection of designer brands on sale now. Link in bio to shop.
• •Free Shipping on All Orders! The best deals on fashion just got even better.