Brand Tone

professional, official, and reassuring

Brand Values

• •Legitimacy
• •Security
• •Efficiency
• •Trust

Best Practices

• •Address the Trust Deficit Head-On: Create a permanent, easily accessible FAQ or "Commitment to Authenticity" page explaining partnership status, license sourcing, and verification instructions.
• •Show, Don't Just Tell: Actively solicit and feature genuine customer testimonials on the homepage and social media to prove trustworthiness.
• •Shift from Price to Value: Focus copy on the value of buying a genuine license, such as security, updates, and compliance, rather than just low prices.
• •Humanize the Brand: Use copywriting to build a human connection by rewriting the "About Us" section and introducing the team on social media.
• •Develop an Authority-Building Content Strategy: Use a blog and social media to offer genuine help related to products, building authority and expertise.

Social Perception

Highly polarized and severely damaged, with a critical disconnect between the professional image projected and its actual reputation among online communities due to widespread accusations of selling illegitimate software.

Copy Examples

• •Headline (Website Banner): Genuine Software, Guaranteed Security. Body: As an official partner, we provide more than just a license key. We deliver peace of mind. Every purchase comes with a guarantee of authenticity, access to official updates, and the security your work demands. Don't risk your data on questionable software.
• •Social Media Post (Instagram/Facebook): How can you be sure your software is genuine? We believe in total transparency. All our licenses are sourced directly through official channels. Visit our new FAQ page to learn how to verify your license and understand the benefits of being a certified partner. #GenuineSoftware #CyberSecurity #OfficialPartner
• •Email Marketing (for Business Leads): Subject: Is your business *really* protected? Body: In today's digital world, using non-genuine software isn't just a compliance risk —it's a security threat. At Shop Informática, we help businesses secure their operations with 100% genuine, verifiable software licenses. Let us show you how affordable and simple true digital security can be.
• •Google Ads Headline: Shop Informática | Official Reseller. Genuine Microsoft & Kaspersky Keys. Description: Instant email delivery. Invoice and authenticity guarantee included. Protect your PC and business with licenses you can trust.
• •"About Us" Page Snippet: Our Commitment to You: Authenticity and Trust. Since our founding, our mission has been to provide Brazilians with accessible and legitimate software. We understand that trust is earned. That’s why we’re committed to a transparent process, from sourcing our products through certified partner channels to providing you with all the documentation you need to feel secure. Your digital safety is our top priority.