Brand Tone

Authentic & Sincere, Warm & Inviting, Conscious & Responsible, Inspiring & Aspirational (in an accessible way), Friendly & Approachable

Brand Values

• •Simplicity & Authenticity
• •Quality & Durability
• •Sustainability & Eco-consciousness
• •Craftsmanship & Artisanal Production
• •Well-being & Slow Living
• •Respect

Best Practices

• •Prioritize "Warmth" and "Authenticity": Use language that is inviting, genuine, and avoids overly corporate or impersonal jargon. Tell the story behind the products and their craftsmanship.
• •Emphasize "Natural" and "Sustainable" Values Subtly: Weave in terms like "eco-conscious," "handcrafted," "artisanal," "sustainably sourced," "natural materials" organically within product descriptions and storytelling, rather than just as keywords. Show, don't just tell, the commitment to these values.
• •Speak to the "Slow Living" Aspiration: Connect products to the lifestyle benefits they offer – creating calm, enjoying simple pleasures, fostering well-being, and making a house a home.
• •Maintain a Visually-Led Narrative: Ensure copy complements the brand's strong visual identity. Use descriptive language that evokes the textures, colors, and feelings portrayed in their imagery.
• •Be Mindful of the French Heritage (even in English copy): While the request is for English copy, subtly nodding to the brand's French roots through phrasing like "French charm," "artisanal traditions," or a certain *je ne sais quoi* can add to the brand's unique appeal, aligning with how it's sometimes perceived.

Social Perception

A provider of high-quality, beautiful, and natural home goods. The commitment to eco-responsibility and craftsmanship resonates with conscious consumers. The brand is associated with a desirable "slow living" and authentic lifestyle. Reviews indicate satisfaction with product quality and the brand's ethos. The aesthetic is often described or perceived as aligning with French or Scandinavian-inspired design – emphasizing natural, simple, and elegant decor.

Copy Examples

• •Instagram Post (Image: Sunlit living room with their linen cushions and a ceramic vase): "Embrace the art of slow living. Our new collection of artisanal home treasures is here to bring warmth, authenticity, and a touch of timeless French charm to your everyday. Crafted with care, designed to last. #SimpleThingsHome #ArtisanalLiving #SlowDownAndEnjoy"
• •Facebook Ad (Carousel of products: wooden toys, organic cotton textiles): "Create a haven of natural simplicity for your little ones. Discover our range of eco-conscious children's decor and toys, made from safe, sustainable materials. Because their world should be as pure as their imagination. Explore now. #SimpleThingsKids #NaturalChildhood #EcoFriendlyHome"
• •Product Description (for a handmade ceramic mug): "Savour your morning ritual with our Garonne Mug. Handcrafted with soul by our partner artisans in France, each piece tells a story of tradition and natural beauty. Its gentle curves and earthy tones are a simple reminder to cherish the quiet moments. Made with locally sourced clay and a lead-free glaze. #SimpleThingsFrance #HandmadeCeramics #MorningRitual #ConsciousConsumption"
• •Email Newsletter Subject: "Bring Home the Calm: Sustainable Style for a Serene Space" Email Body Snippet: "At Simple Things, we believe your home should be a sanctuary – a place that reflects your values and nurtures your well-being. Discover our latest arrivals, thoughtfully curated to blend timeless French aesthetics with a deep respect for our planet. From handwoven textiles to sustainably sourced wooden furniture, find pieces that speak to a simpler, more beautiful way of life."
• •Website Banner: "Timeless Objects for a Conscious Home. Discover the beauty of simplicity."