Brand Tone

Whimsical, Artistic, Nature-Inspired, Community-Focused, Slightly Mysterious, Passionate, and Sincere

Brand Values

• •Sustainability & Eco-Consciousness
• •Community Nourishment
• •Artistry & Craftsmanship
• •Quality & Freshness
• •Authenticity & Passion
• •Individuality & Uniqueness

Best Practices

• •Emphasize sustainability and eco-conscious practices in all messaging.
• •Highlight the unique and curated nature of the products and floral designs.
• •Showcase community involvement and support for local artisans and farmers.
• •Maintain a consistent visual and verbal aesthetic that is natural, artistic, and slightly mysterious.
• •Use evocative language that creates a sense of whimsy and magic.

Social Perception

Hive & Hollow is perceived as a provider of beautiful, high-quality, and creative floral arrangements. The physical stores are seen as beautiful, inviting, and filled with unique finds, offering a special shopping experience. Known as an ethical and sustainable business invested in community, local artists and farmers, with a dreamy aesthetic appeal.

Copy Examples

• •Step into our world of dreamy displays and discover the magic contained within four walls.
• •Thoughtfully curated collections of local art and one-of-a-kind arrangements await you.
• •Nourishing our community, local farmers, and the planet, one bloom at a time.
• •Experience the freshest seasonal blooms and high-quality gifts, hand-selected with love.
• •Everything you didn't know you needed, crafted with passion and authenticity.