Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Relatable and Real, Slightly Playful and Cheerful

Brand Values

• •Customer Connection and Service
• •Affordability and Accessibility
• •Joy and Positivity
• •Family and Community
• •Authenticity and "Real Life" Fashion

Best Practices

• •Embrace a Conversational Style: Write as if you're talking to a friend. Use contractions, approachable language, and don't be afraid of a well-placed emoji or exclamation point to convey enthusiasm.
• •Focus on "Real Life" Scenarios: Connect products to everyday situations and feelings that resonate with your target audience. Highlight comfort, practicality, and how the items fit into a busy, joyful life.
• •Inject Positivity and Enthusiasm: Let your passion for your products and gratitude for your customers shine through. Use upbeat words and phrases.
• •Keep it Authentic and Relatable: Share the family business story and the "why" behind the brand. This builds trust and a stronger connection with customers.
• •Be Consistent Across All Channels: Ensure that the friendly, enthusiastic, and relatable tone is present on your website, social media posts, email marketing, and even in-store interactions to create a cohesive brand experience.

Social Perception

A go-to spot for cute, trendy, and affordable women's clothing, accessories, and unique gifts. A friendly, local boutique with helpful staff, offering a pleasant shopping experience. A place to find items for various occasions, from casual wear to something for a night out. A reliable source for finding thoughtful and often uplifting gift items. A family-oriented business that cares about its customers and community.

Copy Examples

• •Instagram Post for a New Sweater: "Hello, cozy! 👋 Say 'hey!' to your new favorite sweater – perfect for those 'fashion meets real life' moments. Snuggle up in style and feel amazing, whether you're conquering errands or chilling with your faves. Pop in or tap to shop! #HeyDaisyStyle #RealLifeFashion #TrendyAndAffordable"
• •Facebook Ad for a Gift Collection: "Looking for that perfect something to make someone smile? 😊 Our awesome gift selection is here to help! From quirky mugs to inspiring little treasures, find something you'll LOVE to give. Because spreading joy is always in season! Shop local with us. #ShopHeyDaisy #GiftsTheyllLove #FamilyBusiness"
• •Website Banner for New Arrivals: "Fresh Picks Just Bloomed! ✨ Dive into our latest arrivals – trendy, affordable pieces designed for YOUR amazing life. Get ready to find those 'you've got this' outfits and everyday must-haves. Happy shopping, daisy fam! #HeyDaisy #NewArrivals #FashionForRealLife"
• •Email Newsletter Subject Line: "☀️ Hey Daisy! Your Weekly Dose of Happy Fashion is Here! Email Body Snippet: Hey gorgeous! Ready to add a little sunshine to your wardrobe? We've got just the thing (or a few!). From super soft tees that feel like a hug to accessories that make your outfits pop, we're here to help you shine. Thanks for being part of our amazing hey daisy! family! XOXO, Rachel & Sarah."
• •In-Store Signage: "Hey Daisy! Where fashion meets YOUR real life. Find something you'll LOVE to wear, every single day. Thanks for shopping local!"