Brand Tone

Earnest, educational, and aspirational. They aim to empower consumers with knowledge about holistic health and clean beauty. The language used is often nurturing and emphasizes a connection with nature and self-care.

Brand Values

• •Regenerative: Supporting farming practices that restore soil health and the planet. They state that 1% of gross sales aids regenerative farming.
• •Transparency: Openness about ingredients and processes, using 100% natural, active, and traceable ingredients.
• •Efficacy: A results-driven approach focused on visible improvements in skin health.
• •Holistic Consciousness: Recognizing the interconnectedness of personal health and planetary health.
• •Empowerment: Educating communities about holistic healing and conscious living.
• •Natural Ingredients: Formulating products with 100% natural, plant-based ingredients, avoiding synthetic chemicals, petrochemicals, and toxins.
• •Ethical Practices: Mentions of Fair Trade practices in older articles related to handbags. The brand is consciously pursuing B Corp status.

Best Practices

• •Embrace "Regenerative" Language: Consistently use terms like "regenerative," "holistic," "natural intelligence," and "conscious chemistry" to reinforce the brand's core philosophy.
• •Prioritize Education and Empowerment: Frame copy around educating the consumer about ingredients, processes, and the benefits of a holistic lifestyle, rather than just selling a product.
• •Maintain an Earnest and Authentic Voice: Share the founders' stories and the "why" behind the brand to build trust and a genuine connection with the audience. Avoid overly trendy or superficial marketing language.
• •Highlight Transparency: Be upfront about ingredient sourcing, farming practices, and the brand's commitment to ethical and sustainable operations.
• •Focus on Holistic Wellbeing: Connect product benefits not just to skin appearance but to overall health, vitality, and a harmonious relationship with nature. Emphasize that beauty is an outcome of overall wellness.

Social Perception

Customers who have purchased the skincare products, particularly the serum, generally perceive the brand positively, valuing its natural ingredients and effectiveness. They appreciate the brand's commitment to clean beauty. The higher price point is a noted concern for some. The broader public perception seems to be that of a niche, premium brand focused on natural, ethically sourced, and environmentally conscious products. The brand's story, rooted in the founders' personal health journeys and family legacy in regenerative agriculture, adds to its authenticity. Their swimwear line promotes body positivity and uses fabric made from up-cycled microplastics.

Copy Examples

• •Rediscover your skin's innate wisdom. Our Love Me, Heal Me® Facial Serum, crafted with 100% natural, regenerative botanicals, works in harmony with your body for a glow that's more than skin deep.
• •Beyond 'clean' beauty, there's Regenerative Beauty™. At Hemptress®, we believe in nourishing your skin and the earth with every drop. Learn how our transparently sourced ingredients are making a difference.
• •Empower your beauty ritual. Hemptress® fuses ancient plant wisdom with conscious chemistry for skincare that delivers visible results and honors your holistic wellbeing.
• •From our regenerative farms to your radiant skin. Experience the Hemptress® difference – where potent natural ingredients and a commitment to the planet create beauty that heals.
• •Join the Hemptress® movement. Embrace a skincare philosophy that values transparency, efficacy, and the profound connection between your health and the health of our world.