Brand Tone

inviting, sensory-rich, and evocative of a relaxed, tropical escape.

Brand Values

• •Authenticity/Connection to Hawaii: Drawing inspiration from Hawaiian botanicals, scents, and the overall island experience.
• •Natural Quality: Emphasizing beneficial botanical ingredients and the absence of parabens, sulfates, and synthetic dyes.
• •Sensory Experience: Focusing on delightful aromas (like coconut mango) and luxurious textures that evoke pleasure and relaxation.
• •Well-being/Self-Care: Providing products that offer a daily ritual of refreshing and rejuvenating care.
• •Evoking Positive Memories: For those who may have encountered the products at a resort, the brand taps into the positive memories of a Hawaiian vacation.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of the brand's tone (e.g., sensory, evocative, friendly, natural), target audience, and value proposition. Include lists of "on-brand" and "off-brand" words and phrases.
• •Immerse in the "Hawaiian Escape" Theme: Consistently use imagery, metaphors, and descriptive language that evokes the sights, sounds, smells, and feel of Hawaii. Think "lush," "breezy," "sun-kissed," "tranquil."
• •Highlight Sensory Details: Focus on the unique scents (like coconut mango) and textures of the products. Use vivid adjectives to describe how the products feel and smell, appealing to the customer’s desire for a pleasurable experience.
• •Emphasize Natural Ingredients and Benefits: Consistently mention the botanical origins of the ingredients and the absence of harsh chemicals, reinforcing the values of natural quality and gentle care.
• •Tell a Story: Weave the "Story of the Rainbow" and the inspiration of O'ahu into product narratives and brand messaging to create an emotional connection and reinforce the authenticity of the Hawaiian theme. Ensure this narrative is consistent across all communications.

Social Perception

Customers generally perceive Shop Hawaiian Village positively, primarily due to the quality and appealing scents of its products. The brand is often associated with a pleasant, high-end hotel experience, as many customers first try the products in that setting. This association lends an air of luxury and trustworthiness. The products are seen as effective and a way to bring a piece of the Hawaiian vacation experience home. The rating for customer service is also high, suggesting positive interactions with the brand. The primary draw is the sensory appeal and the connection to the Hawaiian theme.

Copy Examples

• •Headline for a new product: "Unlock Island Radiance: Immerse yourself in our new [Product Name], where tropical botanicals kiss your skin."
• •Email subject line: "Your Daily Dose of Paradise Awaits 🌴 Inside: The Anuenue Collection"
• •Product description snippet: "Let the enchanting aroma of wild coconut and ripe mango transport you. Our [Product Name] is more than just a [product category]; it's your daily escape to the sun-drenched shores of O'ahu, crafted with nature's gentlest ingredients."
• •Social media post (if they had one): "Dreaming of Hawaiian breezes? 🌺 Bring the essence of the islands into your home with our Coconut Mango body lotion. Silky, nourishing, and purely blissful. #ShopHawaiianVillage #TropicalEscape #AlohaBeauty"
• •Website banner text: "From Hawai'i, With Love. Experience the botanical luxury of Shop Hawaiian Village and let your senses sail away."