Brand Tone

Informative, Approachable, Passionate, Trustworthy, Curated

Brand Values

• •Quality & Efficacy
• •Self-Care
• •Authenticity & Innovation
• •Customer-Centricity
• •Education

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Informative, Friendly, Passionate), along with do's and don'ts, and specific vocabulary or phrases that align with the brand.
• •Know Your Audience: Understand who you're talking to. Tailor the language and level of detail to resonate with K-Beauty enthusiasts, from beginners to seasoned users. Use "you" and "your" to make it personal.
• •Prioritize Clarity and Education: While being passionate, ensure that product benefits and usage instructions are clear and easy to understand. Avoid overly technical jargon unless explained.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email, or a TikTok video, the underlying tone should feel familiar and cohesive.
• •Infuse Passion Authentically: Let genuine enthusiasm for K-Beauty and the products shine through. Share stories, highlight unique benefits, and connect with the transformative aspect of skincare as self-care. Avoid hype that feels inauthentic.

Social Perception

K-Beauty Destination, Curated Selection, Emerging Authority, Visually Appealing

Copy Examples

• •✨ Say hello to your new skin obsession! ✨ Meet the [Product Name] by [Brand], packed with [Key Ingredient 1] and [Key Ingredient 2] to [Benefit 1] and [Benefit 2]. We've been testing this gem, and trust us, the glow is REAL. Ready to elevate your K-Beauty routine? Tap to shop! #HannahsChoice #KBeauty #SkincareDiscovery #[BrandName]
• •Your Weekly Dose of K-Beauty Wisdom (and a little treat inside!) 🤫
• •Self-Care Sunday Starts Now! 💖 Treat your skin to the best of K-Beauty. Enjoy 15% off our curated collection – because you deserve it!
• •Tired of [Specific Skin Concern, e.g., stubborn dark spots]? Discover the Korean beauty secret that's transforming complexions. Our curated selection features powerhouse ingredients like [Ingredient Example] to help you achieve [Desired Outcome, e.g., a brighter, more even tone]. Explore solutions at Hannah's Choice!
• •More than just a [Product Type, e.g., serum], this is your daily ritual for radiant skin. Feel the lightweight texture melt effortlessly, delivering potent [Key Ingredient] deep within. It's not just skincare; it's a moment of self-love, curated by Hannah's Choice.