Brand Tone

Professional yet Approachable, Solution-Oriented and Practical, Reliable and Trustworthy, Celebratory and Appreciative, Informative

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Customization and Personalization
• •Practicality and Functionality
• •Building Relationships
• •Brand Enhancement for Clients
• •Sustainability
• •Ease and Efficiency
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Professional yet Approachable, Solution-Oriented), provide examples of do's and don'ts, and list preferred terminology. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Conciseness: Reflect the brand's value of "ease and efficiency" by making copy easy to understand and straight to the point, avoiding jargon where possible.
• •Focus on Client Solutions and Benefits: Frame product descriptions and service explanations around how they help the client achieve their goals (e.g., "enhance brand image," "boost employee morale," "make gifting effortless").
• •Maintain Professionalism with a Human Touch: While catering to corporate clients, infuse warmth and approachability in responses and general communications. Highlight the "appreciation" and "relationship-building" aspects of gifting.
• •Ensure Consistency Across All Channels: Whether it's a website blog post, a TikTok video caption, or an email newsletter, the underlying tone should feel familiar and representative of ShopGifts.sg. Regular audits of content can help maintain this consistency.

Social Perception

Leading Gift Supplier, Reliable Partner, High-Quality Provider, Customer-Focused, Community-Involved, Progressive

Copy Examples

• •Headline for Corporate Client Outreach: "Elevate Your Brand, Effortlessly. Discover quality corporate gifts that make a lasting impression. At ShopGifts.sg, we make appreciation simple."
• •Instagram Post Caption for a New Eco-Friendly Product: "Gift Responsibly, Gift Beautifully. 🎁 Our new range of sustainable essentials is here to help your brand shine while caring for the planet. Practical, stylish, and eco-conscious – that’s the ShopGifts promise. #SustainableGifting #CorporateGiftsSG #ShopGiftsCares"
• •Website Banner for Customization Services: "Your Vision, Our Expertise. From bespoke designs to personalized engravings, we bring your perfect corporate gift to life. Let's create something memorable together."
• •Email Subject Line for a Seasonal Promotion: "Make This Season Unforgettable: Unique Gift Ideas from ShopGifts.sg"
• •About Us Snippet: "At ShopGifts.sg, we believe in the power of a perfect gift. Since 2017, we've been dedicated to helping Singaporean businesses and individuals express appreciation and build stronger relationships through high-quality, customizable gifts. We handle the details, so you can enjoy the giving."