Brand Tone

Visually Driven, Trendy, Accessible, Value-Oriented, Enthusiastic, Engaging, Direct, Informative, Community-Focused

Brand Values

• •Quality
• •Style and Trendiness
• •Customer Satisfaction
• •Cultural Relevance

Best Practices

• •Showcase visually appealing content, especially on platforms like TikTok and Instagram.
• •Highlight the balance between premium quality and budget-friendly prices.
• •Use enthusiastic and engaging language, especially when interacting on social media.
• •Clearly communicate product details, prices, and policies on the website.
• •Stay Culturally Connected: Reference relevant occasions (like Eid, summer season in Pakistan) and use terms that resonate with the target audience (e.g., Kurti, lawn).

Social Perception

Positive, Desirable, Fashion-Forward, Reliable, Primarily known through Social Media

Copy Examples

• •Trendy looks, Stylish designs & Premium Quality
• •Prices that won't break the budget, making fashion accessible for every woman.
• •Explore our newest arrivals...
• •Look good, feel great.
• •#StyleOnABudget #GhausiaCollection #PakistaniFashion #MustHaveKurtis