Brand Tone

Aspirational yet Accessible, Confident & Empowering, Friendly & Engaging, Proudly Dutch, Informative & Inspirational

Brand Values

• •Quality
• •Unique Design & Signature Style
• •Comfort & Fit
• •Female Empowerment
• •Contemporary & Relevant
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., confident, friendly, inspiring), key messaging themes (e.g., empowerment, unique style, quality), "do's and don'ts" for language, and specific vocabulary or phrases that resonate with the Geisha identity.
• •Focus on "Her": Always write with the target customer in mind. Use "you" and "your" to make the copy feel personal. Speak to her aspirations, her desire to feel confident and stylish, and her appreciation for quality and unique design.
• •Highlight Benefits, Not Just Features: Instead of just saying "quality fabric," explain how that fabric makes her feel ("luxuriously soft against your skin," "drapes beautifully for a flattering fit"). Connect design elements to confidence and self-expression.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious. While the specific content will vary, the underlying voice should remain the same, whether it's a playful Instagram caption or a more detailed product description.
• •Infuse Dutch Heritage Subtly (When Appropriate): While the primary language for broader appeal might be English (or local languages in different markets), subtly referencing "Dutch Design" or the Amsterdam origin can reinforce authenticity and a unique selling proposition without alienating international customers. Keep the primary focus on the universal appeal of style and confidence.

Social Perception

Stylish & Trendy, Good Quality for the Price, Recognizable, Dutch Brand with International Appeal, Reliable Go-To, Positive Online Community

Copy Examples

• •Instagram Post (New Collection): "Step into your power this season. ✨ Our new collection is here to help you express your unique style and embrace every moment with confidence. Discover bold prints and effortless silhouettes designed in Amsterdam, made for you. #GeishaFashion #NewCollection #DutchDesign #EmpoweredStyle"
• •Facebook Ad (Focus on Dresses): "Find the dress that tells your story. From vibrant patterns to elegant cuts, Geisha Fashion dresses are crafted to make you feel beautiful and unstoppable. Quality you can feel, style you'll love. Shop now and own your confidence! #GeishaDresses #FeelConfident #FashionStatement"
• •Website Banner (Homepage): "Geisha Fashion: Where Dutch Design Meets Your Unique Style. Explore collections that blend quality, comfort, and unmistakable flair. Dress for the woman you are, and the woman you want to be."
• •Email Subject Line (Sale): "Your Confidence Boost is Now on Sale! ✨ Up to 50% off Geisha Favourites."
• •Product Description (e.g., for a Blouse with a unique print): "More than just a blouse, it's a conversation starter. Crafted with our signature attention to detail and a vibrant print that exudes confidence, this piece is designed to make you feel effortlessly chic. Pair it with your favourite jeans for a casual statement or dress it up for an evening out. Made to empower your everyday. #GeishaStyle #UniquePrints #EverydayElegance"