Brand Tone

Motivational & Empowering, Confident & Assertive, Stylish & Modern, Community-Focused & Inclusive, Customer-Centric & Approachable

Brand Values

• •Performance & Success
• •Quality
• •Fair Pricing
• •Style & Design
• •Functionality
• •Customer Service
• •Sustainability

Best Practices

• •Embrace Empowering Language: Use strong verbs and motivational phrases that inspire action and confidence (e.g., "dominate," "conquer," "unleash," "elevate," "crush your goals"). Consistently echo the idea of achieving success.
• •Highlight the Fusion of Style and Performance: Always connect the aesthetic appeal of the clothing with its functional benefits for training and an active lifestyle. Sportswear is an "expression of your personality and style."
• •Incorporate the "Team Unanimous" Spirit: Foster a sense of community by using inclusive language and referencing #teamunanimous. Make customers feel like they are part of a supportive and driven group.
• •Maintain a Confident, Yet Approachable Voice: While the brand name suggests dominance, ensure the overall tone remains accessible and customer-focused, reflecting the brand's commitment to service and fair pricing.
• •Be Direct and Value-Oriented: Clearly communicate the core benefits: quality, fair price, functionality, design, and customer support. Get straight to the point about how Unanimous delivers on its promises.

Social Perception

Positive Customer Feedback, Up-and-Coming Sports Label, Associated with Fitness and Martial Arts, Stylish and Versatile

Copy Examples

• •Headline: Dominate Your Day. Conquer Your Workout. Body: Unanimous gear isn't just made for movement; it's crafted for victory. Experience top quality, unbeatable style, and the support you need to crush every goal. Join #teamunanimous and show the world what you're made of. Call to Action: Shop Now & Unleash Your Potential.
• •Headline: Style That Performs. Comfort That Lasts. Body: Why choose between looking good and feeling great? Unanimous sportswear blends cutting-edge design with high-performance fabrics, so you can transition seamlessly from the gym to the street. Express yourself, confidently. Call to Action: Discover Your Look.
• •Headline: Built for Your Ambition. Body: Every stitch, every fibre, every design is Unanimous. We’re here to back your ambition with sportswear that works as hard as you do. Fair prices, exceptional quality, and a community that cheers you on. Call to Action: Get Geared Up.
• •Headline: The Unanimous Decision for Your Fitness Journey. Body: Inspired by the clear-cut victories in martial arts, our apparel gives you that winning edge. Functionality, design, and a touch of dominance. Ready to elevate your training? Call to Action: Explore the Collection.
• •Headline: More Than Just Sportswear. It's a Statement. Body: Wear your strength. Wear your style. Wear Unanimous. Our latest collection is here to empower your every move, inside and outside the gym. Because life’s too short for boring activewear. Call to Action: Make Your Statement.