Tono de Marca

approachable, helpful, and inspiring

Valores de Marca

• •Family-Centric
• •Creativity and Uniqueness
• •Quality and Practicality
• •Customer Support

Mejores Prácticas

• •Lead with "Helpful": Always frame your copy around how your products solve a problem or make the creative process easier for the customer. Use phrases like "simplify your designs," "achieve perfect results," and "we make it easy."
• •Incorporate the Personal Story: Don't shy away from mentioning that you're a small, family-focused business. This is a key differentiator and builds a strong, authentic connection with your audience.
• •Emphasize Uniqueness: Consistently use words like "unique," "exclusive," and "one-of-a-kind" when describing your designs to reinforce your core value proposition.
• •Use an Encouraging and Inspiring Tone: Your copy should empower your customers. Use positive and uplifting language that inspires them to try new things and be creative in the kitchen.
• •Focus on Visual Platforms: Given the nature of the product, continue to prioritize Pinterest and a potential return to a visually-driven platform like Instagram. Let the high-quality images of decorated cookies do the talking, and use short, punchy copy to highlight the tools that made it possible.

Percepción Social

The public perceives Shop Frosted Pearl as a reliable and high-quality source for specialty cookie decorating supplies. Customers see it as a small business with a personal touch, run by someone who understands their creative needs. The brand is trusted for its unique product offerings that deliver on their promise to make decorating a more enjoyable and successful endeavor. The move to Etsy seems to have been understood by its customer base as a positive step towards a more sustainable business model for the owner.

Ejemplos de Copy

• •Ready for your cookie designs to blossom? 🌸 Our new floral stencil set is here to make those intricate details a breeze. We believe every cookie has a story to tell, and ours begins with unique designs made with love. Can't wait to see what you create! #CookieDecorating #StencilCookies #ShopFrostedPearl
• •Create modern masterpieces with our geometric cookie cutter set! Designed for clean cuts and endless creativity, these cutters are the perfect foundation for your next batch of edible art. From our family to yours, we hope these tools bring a little extra joy and inspiration to your kitchen. Happy decorating!
• •Unlock your inner cookie artist! ✨ Discover unique stencils and cutters that make beautiful designs simple. We're a small, family-focused business dedicated to providing high-quality tools for your baking adventures. Get inspired for your next project!
• •Tired of the same old cookie designs? We were too. That's why we created Shop Frosted Pearl, your home for unique cookie stencils and cutters you won't find anywhere else. Elevate your baking with tools designed to make you look like a pro. Shop our Etsy store today!
• •Shop Frosted Pearl began with a passion for beautiful cookies and a desire to share the best tools for creating them. As our family has grown, our business has evolved. We've moved to Etsy to get back to what we love most: designing unique, high-quality decorating supplies and connecting with our amazing community of bakers, all while keeping our family at the heart of what we do. Thank you for being a part of our story.