Brand Tone

Community-Centric, Vibrant, and Approachable

Brand Values

• •Support for Small Business
• •Community Building
• •Curated Quality
• •Resilience and Innovation
• •Authentic Experience

Best Practices

• •Lead with "Community" and "Local": These are your primary brand values. Every piece of copy, where appropriate, should connect back to the idea of supporting local artisans and building a stronger community.
• •Use Energetic and Evocative Language: Employ words like "vibrant," "buzzing," "discover," "celebrate," and "extravaganza." The goal is to make people feel the lively atmosphere of the market, even when they are reading a caption online.
• •Adopt a Conversational and Friendly Tone: Write like you're talking to a friend. Ask questions, use "you" and "we," and maintain a welcoming, approachable voice. Avoid overly corporate or stiff language.
• •Tell the Vendors' Stories: Your vendors are your heroes. Regularly feature their stories, their passion, and what makes their products unique. This reinforces the value of "supporting small" and puts a human face on the products you sell, both online and at the market.
• •Create a Sense of Place: Ground your copy in your location. Mentioning "South End," "Charlotte," and "the Rail Trail" constantly reinforces your local identity and makes the brand feel like an integral part of the neighborhood's fabric.

Social Perception

A "Must-Do" Charlotte Event, Champion of Local, High-Energy and Fun, Well-Organized and Professional

Copy Examples

• •Headline: Your Sunday just got a whole lot more local. ✨ Body: From hand-poured candles that smell like a dream to one-of-a-kind jewelry you won't find anywhere else – this is what supporting small looks like. Every first Sunday, you're not just shopping; you're becoming part of a community and discovering the best of Charlotte. Whose creations will you be taking home this week? Tag your market buddy! Hashtags: #FrontPorchSundays #ShopLocalCLT #CharlotteNC #SouthEndCLT #CommunityLove
• •Headline: The Best of Front Porch Sundays, Delivered to Your Door. Body: Can't wait for Sunday? Get the market experience anytime with our curated Market in a Box. We hand-pick the finest goods from our family of local artisans and pack them just for you. Support small, discover your new favorite brand, and unbox a piece of Charlotte's heart.
• •Headline: New to the QC? Welcome to your new Sunday tradition. Body: If you want to experience the real heart of Charlotte, join us for Front Porch Sundays! It’s the city’s favorite open-air festival, where you can shop 90+ of the best local businesses, grab a bite from food trucks, enjoy live music, and soak up the community vibes in South End. It's a block party, a local market, and the best way to spend a Sunday. See you on the porch! Call to Action: Learn More
• •Subject: ☀️ This Sunday: Live Music, Local Treasures, and Good Vibes Ahead!
• •Product: "The South End Tote" by [Vendor Name] Description: Crafted with passion by [Vendor Name], a beloved member of our Front Porch Sundays family, this durable canvas tote is your perfect companion for market days and beyond. Every stitch tells a story of local craftsmanship and dedication. By carrying this bag, you're not just holding your essentials—you're carrying a piece of the vibrant Charlotte community with you.