Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Charming and Stylish, Community-Oriented, Slightly Playful/Trendy

Brand Values

• •Affordability with Style
• •Customer Confidence and Beauty
• •Curated Selection
• •Trend Awareness
• •Quality and Craftsmanship (for Fox & Hen Label)
• •Family-Run Business
• •Supporting Small Business

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., charming, friendly, enthusiastic, stylish, approachable), \"words we use\" and \"words we avoid,\" and examples of good/bad copy. Share this with anyone creating content.
• •Embrace Conversational Language: Write as if you're talking to a friend. Use contractions, ask questions, and don't be afraid of a well-placed emoji to convey warmth and personality, especially on social media.
• •Highlight Your Story & Values: Weave in the mother-daughter aspect, the passion for hand-picking items, and the desire to make customers feel confident. This adds authenticity and reinforces what the brand stands for.
• •Stay Enthusiastic About Your Products: Let your genuine excitement for new arrivals and favorite pieces shine through. Use descriptive and evocative language that makes customers feel the charm and style you offer.
• •Listen and Adapt to Your Community: Pay attention to how your customers talk about your brand and the language they use. Reflect this in your own communications to build a stronger connection, especially as you engage with the New Orleans community.

Social Perception

Positive, Stylish and Unique, Good Quality for Price, Engaged Owners/Staff, Growing Excitement around New Orleans Location, Seen as a Go-To for Specific Styles

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! ✋ Your dream dress just landed at Fox & Hen! 🌸 This floral block print beauty is designed in-house and made with love in India – perfect for sunshine-filled days and feeling fabulous. Limited pieces available, tap to make it yours! #shopfoxandhen #FoxAndHenLabel #BlockPrintLove #NewCollection #MustHaveDress
• •Email Subject Line (Sale): ✨ CONFIRMED: Your Next Favorite Outfit is On Sale! ✨ Email Body Snippet: Hey gorgeous! Don't miss out – our much-loved styles are now at prices you'll adore even more. From charming everyday tops to statement dresses, find your next treasure at Fox & Hen. Because you deserve to feel beautiful, always! Shop the sale now -> [Link]
• •TikTok Video Caption (Behind the Scenes - Packing Orders): So much Fox & Hen love heading out the door today! 😍 We're hand-packing your gorgeous block prints & new faves with the biggest smiles. HUGE thanks for supporting our mother-daughter dream! 🙏 What did you order?! 👇 #shopfoxandhen #SmallBusinessLove #PackingOrders #NOLAstyle #Grandmillennial
• •Website Banner (Promoting New Orleans Store): NOLA, get ready to charm! ✨ Fox & Hen is bringing our stylish, affordable finds to Magazine Street SOON! Follow us @shopfoxandhen for grand opening details and sneak peeks! #FoxAndHenNOLA #MagazineStreet #NewBeginnings
• •Product Description (Lorna Murray Hat): Meet your new sunny day essential! ☀️ The iconic Lorna Murray hat, ethically handcrafted and oh-so-stylish. Perfect for adding a touch of charm to any outfit, from beach days to city strolls. We hand-picked these beauties just for you! #LornaMurray #EthicalFashion #SunSafeStyle #BoutiqueFinds