Brand Tone

youthful, trendy, and friendly; visually driven, casual, positive, and enthusiastic; playful and community-focused on social media.

Brand Values

• •Aesthetics and Style
• •Trend-Consciousness
• •Small Business & Female Empowerment
• •Community
• •Quality & Functionality

Best Practices

• •Embrace the "Aesthetic" Vocabulary: Consistently use words like "cute," "aesthetic," "chic," "vibes," and "essentials" to reinforce the brand's core appeal.
• •Use a Friendly & Positive Voice: Write as if you are talking to a friend. Use exclamation points and positive emojis (like ✨, 💖, 🌸, 🥰) where appropriate, especially on social media, to convey enthusiasm.
• •Highlight the "Women-Owned Small Business" Story: Integrate this narrative into "About Us" sections, occasional social media posts, and email newsletters to build a personal connection with customers who value supporting smaller enterprises.
• •Encourage and Engage with User-Generated Content (UGC): Actively ask customers to share photos with their new cases. When reposting, tag them and use captions that express genuine appreciation to foster a strong community feel.
• •Balance Style with Substance: While the primary focus is on looks, always include key functional benefits in product descriptions (e.g., "durable protection," "MagSafe compatible," "scratch-resistant") to assure customers of the product's quality.

Social Perception

Positive on their own platforms, but overall difficult to gauge due to limited external reviews and low brand recognition.

Copy Examples

• •Meet your phone’s new bestie! ✨ Our ‘Stardust’ case just landed. Protect your tech and make it pop. Tap to shop and bring a little magic to your everyday. #shopyouco #aestheticcases #phonecase
• •Don't Just Protect Your Phone. Dress It Up. Your Style, Your Case.
• •💖 A little treat for you (and your phone)...
• •Packing up some happy mail! 🌸 So obsessed with this combo. Which case is your fave? Let me know! 👇 #packanorderwithme #smallbusiness #phonecase
• •The ‘Wildflower’ case isn't just cute—it's tough. Made with a shock-absorbent dual-layer, it keeps your phone safe from bumps and drops while looking effortlessly chic. Because you shouldn't have to choose between style and protection.