Brand Tone

Helpful & Informative, Accessible & Diverse, Enthusiastic & Appetizing, Direct & Functional, Community-Oriented

Brand Values

• •Variety & Specialization
• •Quality
• •Customer Convenience
• •Growth & Adaptation
• •Accessibility

Best Practices

• •Focus on Discovery and Authenticity: Use language that evokes the experience of discovering new flavors and the genuine taste of international cuisines. Words like 'authentic,' 'traditional,' 'explore,' 'discover,' 'journey' can be effective.
• •Maintain a Helpful and Welcoming Voice: Since the brand caters to diverse culinary needs, the tone should be approachable and supportive, whether a customer is looking for a familiar product or trying something new. Offer tips, recipe ideas, and clear product information.
• •Emphasize Variety and Quality: Consistently highlight the extensive range of products and the commitment to sourcing quality imported foods. This reinforces their position as a specialist provider.
• •Use Appetizing Language and Visuals: Descriptions should be mouth-watering, and always accompanied by high-quality images or videos of the food, as seen on their Instagram. Engage the senses through text.
• •Tailor Language to the Platform (and Audience Segments): While maintaining core values, slightly adapt the tone for different channels. For instance, Instagram might be more visual and use trendy food hashtags, while B2B communication might be slightly more formal, focusing on reliability and product range. Ensure Czech and Russian language options are grammatically correct and culturally relevant.

Social Perception

Specialty Provider, Reliable Importer, Modernizing Business, For Businesses (B2B)

Copy Examples

• •Headline: Taste the World, From Our Shop to Your Table! Body: Craving the authentic flavors of home or itching for a new culinary adventure? ShopFood brings you a curated selection of quality imported ingredients and beloved snacks from across the globe. Explore our aisles online! #ShopFoodGlobal #InternationalCuisine
• •Headline: Your Ukrainian & Russian Favorites, Delivered! Body: From comforting classics to exciting new tastes, find all the Ukrainian and Russian specialty foods you love at ShopFood.cz. Easy online ordering, fast delivery. What will you cook tonight? #ShopFoodCZ #EasternEuropeanFlavors #ComfortFood
• •Headline: Unlock Authentic Asian Flavors at Home! Body: Dream of recreating that perfect Pad Thai or a heartwarming bowl of Ramen? ShopFood has all the essential ingredients from Japan, Korea, Thailand, and more. Let's get cooking! #AsianCuisine #ShopFoodRecipes #ExoticIngredients
• •Headline: New Arrivals Alert! Fresh Finds From Around the Globe! Body: We're constantly updating our shelves with exciting new products! Check out the 'Novinky' (New Arrivals) section on ShopFood.cz and be the first to try the latest imported treats and ingredients. #NewProducts #FoodieFinds #ShopFood
• •Headline: B2B Solutions: Stock Your Store with Unique International Foods! Body: Own a grocery store or restaurant? ShopFood.cz offers a wide range of imported foods, specializing in Ukrainian, Russian, and Asian products, to help you delight your customers. Partner with us for quality and variety! #B2BFoodSupplier #ImportedGoods #ShopFoodBusiness