Brand Tone

Bold, edgy, motivational, community-oriented, authentic, and humorous.

Brand Values

• •Quality
• •Functionality and Comfort
• •Authenticity
• •Passion
• •Community
• •Empowerment
• •Disruption/Standing Out

Best Practices

• •Always reinforce the high quality, durability, and functionality of the gear, justifying the investment.
• •Emphasize that FKN is for 'ALL LIFTERS,' backing this up with a wide range of sizes and diverse imagery.
• •Share behind-the-scenes content and customer stories to reinforce the community aspect.
• •The underlying message should always be motivational and supportive.
• •Maintain a consistent tone across all platforms to build brand recognition and trust.

Social Perception

High-quality, stylish gym wear brand with a strong community following and positive customer sentiment. Seen as motivational and supportive, reflecting a dedicated mindset towards training.

Copy Examples

• •Just FKN Lift!
• •Gym Wear For ALL LIFTERS - Sizes XS to 5XL/6XL
• •Designed by bodybuilders, for bodybuilders.
• •FKN Army: Join the community!
• •Level up your training with FKN Gym Wear.