Brand Tone

Enthusiastic & Friendly, Trendy & Aspirational, Feminine & Empowering, Community-Oriented

Brand Values

• •Customer Happiness
• •Inclusivity
• •Uniqueness & Individuality
• •Community & Local Connection
• •Style Accessibility

Best Practices

• •Embrace Enthusiastic Language: Use positive and energetic words like 'love,' 'obsessed,' 'gorgeous,' 'dreamy,' and 'fabulous.' Incorporate emojis ( ,💖,🖤) strategically to add personality and visual appeal.
• •Foster a Community Dialogue: Actively ask questions in your captions to encourage comments and engagement. Respond to comments and DMs in a friendly, approachable manner to build relationships.
• •Center the Customer: Make the customer the hero. Feature user-generated content regularly and write copy that focuses on how the clothes will make *them* feel (e.g., 'feel comfortable,' 'feel fabulous').
• •Highlight Your Unique Story: Weave the brand's origins and values into your content. Mentioning that pieces are 'hand-picked' or that you're a proud 'Philly boutique' reinforces authenticity and connects with customers on a deeper level.
• •Maintain a Consistent Call-to-Action (CTA): End posts and communications with clear, friendly CTAs. Use phrases like 'Tap to shop,' 'Shop the look,' or 'Discover the collection' to guide the user's next step without sounding overly aggressive.

Social Perception

Trendy Fashion Destination, Community-Rooted Business, Engaging & Authentic

Copy Examples

• •✨ OBSESSED is an understatement. ✨ Our new collection has officially landed, and it's everything you've been dreaming of! From brunch-ready dresses to statement accessories that complete the look. Which piece are you adding to your cart first? 👇 #Shopfestique #NewCollection #PhillyBoutique #TrendyFashion
• •You are the moment! 🖤 We love seeing how you style your Festique finds. @[CustomerHandle] is looking absolutely stunning in our Midnight Glam Dress! Tag us in your photos for a chance to be featured and share your unique style with our amazing community! #FestiqueVibes #CustomerLove #StyledByYou
• •Your Outfit Isn't Complete Without It. Discover unique, hand-picked styles designed to make you feel as fabulous as you are. Shop the latest looks now.
• •One accessory, three vibes. ✨ We're a one-stop shop for all your girly needs. Come visit us in Philly or tap the link in bio to shop! #PhillyBoutique #StyleHack #Shopfestique #Accessorize
• •Hey, gorgeous! Don't walk, run! Your favorite styles are now on sale, but not for long. This is your chance to grab that dreamy dress you've been eyeing. Find your next favorite outfit and feel amazing in it. Happy shopping! xx, The Festique Team