Brand Tone

sophisticated, aspirational, and curated

Brand Values

• •Curation and Quality
• •Elevated Lifestyle
• •Global Inspiration
• •Positive Change and Authenticity
• •Passion for Hosting and Connection

Best Practices

• •Maintain a Refined Vocabulary: Use evocative and descriptive language that speaks to the quality and experience of the products. Avoid overly casual slang or jargon that could dilute the brand's sophisticated image.
• •Tell the Story Behind the Products: For a brand that values curation and authenticity, sharing the stories of the artisans and brands you partner with can reinforce these values and create a deeper connection with customers.
• •Focus on "How it Feels": The copy should not just describe the product, but also the feeling it evokes. Use sensory language to help the customer imagine the product in their life.
• •Educate and Inspire: Position the brand as a tastemaker by offering tips and inspiration through blog posts and social media content on topics like styling, hosting, and travel. This adds value beyond the products themselves.
• •Consistency Across All Channels: Ensure that the tone of voice is consistent across the website, product descriptions, email marketing, and all social media platforms. This builds a strong and recognizable brand identity.

Social Perception

niche, high-end, and trustworthy source for luxury lifestyle goods.

Copy Examples

• •Elevate your evenings from simple to sublime. Introducing the Zafferano collection, where centuries of Italian craftsmanship meet modern design. Each piece, a testament to the art of living beautifully. Discover the collection and let your table tell a story of elegance.
• •The art of repose, perfected. Our new loungewear is crafted from the finest linens for a feeling of unparalleled comfort and effortless style. Because your moments of quiet deserve to be just as beautiful as your moments out in the world.
• •Home is not a place, it's a feeling. Let the subtle notes of our new Ashley North candle transport you. Hand-poured in Los Angeles, it's more than a fragrance; it's an ambiance. Light it up and unwind in your sanctuary.
• •The details are not the details. They make the design. - Charles Eames. At Eyeoba, we believe in the power of the small things to create a space that is uniquely yours. Explore our curated collection of home decor and find the pieces that speak to you.
• •For the love of home | New arrivals from around the world.