Brand Tone

Aspirational & Stylish, Friendly & Approachable, Community-Oriented & Supportive, Enthusiastic & Current

Brand Values

• •Uniqueness & Curation
• •Quality & Refinement
• •Customer Experience & Empowerment
• •Support for Small/Local Businesses
• •Passion & Dreams
• •Fashion Forwardness

Best Practices

• •Embrace "Unique" and "Curated": Always highlight what makes the products and the boutique special. Use words like "handpicked," "discovered," "limited," "artisan," and "one-of-a-kind" to reinforce this value.
• •Maintain a Positive and Enthusiastic Voice: Infuse copy with excitement for new arrivals, trends, and the joy of fashion. Use exclamation points appropriately and convey a genuine passion.
• •Connect with the Community: Regularly mention the Cleveland/Westlake location, local events (if applicable), and collaborations with local artisans. This reinforces the "local gem" aspect.
• •Tell a Story (Even a Small One): Whether it's the owner's inspiration, the story behind a particular brand they carry, or how a piece can make a customer feel, storytelling creates connection.
• •Be Visually Descriptive and Aspirational (but Accessible): Use language that helps customers imagine themselves wearing the clothes and feeling great. Words like "effortless," "chic," "statement," "dazzling," and "empowered" can be effective, while ensuring the overall feel remains welcoming.

Social Perception

Estella Boutique is perceived positively within its community as a destination for fresh fashion finds with a unique, curated selection that stands out. Customers likely perceive it as a place to discover stylish pieces that aren't mass-market, with a blend of recognizable brands and unique artisan goods. The boutique is recognized as a valued local business.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop dreaming, start dazzling! ✨ Our latest obsession just landed – this [Dress Brand/Style] dress is pure sunshine and style. Perfect for making those 'wish you were here' moments even more memorable. Come find your sparkle at Estella! #EstellaBoutiqueCLE #NewCollection #UniqueStyle #ClevelandFashion #ShopLocalCLE
• •Facebook Ad (General Boutique Awareness): Tired of the same old styles? 🤨 Estella Boutique in Crocker Park is your escape to unique fashion! Owner Tina carefully curates pieces you won't find everywhere else, from breezy dresses to statement jewelry. Discover something that tells *your* story. Visit us this week! #EstellaFinds #CrockerPark #WestlakeOH #BoutiqueShopping #FashionDiscovery
• •Website Homepage Banner: More Than Just Clothes, It's Your Story. ✨ Estella Boutique: Curated collections for the modern woman who shines from within. Discover unique pieces, support local artisans, and fall in love with fashion all over again. [Shop New Arrivals] [Visit Our Crocker Park Store]
• •TikTok Video Caption (Outfit of the Day): Your daily dose of ✨Estella✨ magic! Obsessed with this [Describe outfit - e.g., flowy Cleobella top and Hidden Jeans] combo. Effortlessly chic for wherever your day takes you. What are you wearing from Estella today? Duet us! #OOTD #EstellaBoutique #ClevelandStyle #FashionReels #ShopEstella
• •Email Newsletter Snippet (Highlighting Local Artisan): Meet the Maker! 💖 This month, we're thrilled to feature the incredible [Artisan Name/Brand]! Their handcrafted [Product Type - e.g., jewelry, ceramics] brings such a special touch to our boutique. Supporting local talent is at the heart of Estella – come see their beautiful work and find a treasure that’s uniquely yours. #SupportLocalCLE #ArtisanMade #EstellaCommunity #UniqueGifts