Brand Tone

Inclusive and Affirming, Empathetic and Supportive, Educational and Informative, Community-Focused and Activist, Playful and Positive, Transparent

Brand Values

• •Inclusivity and Diversity
• •Affirmation and Empowerment
• •Community Support
• •Safety and Comfort
• •Social and Environmental Responsibility
• •Ethical Practices

Best Practices

• •Prioritize Inclusive Language: Always use gender-neutral terms by default. When referring to specific groups, use the language they use for themselves. Continuously educate your team on evolving terminology.
• •Lead with Empathy and Affirmation: Frame communications from a place of understanding the unique experiences and potential sensitivities of your audience. Reassure them that they are seen, valued, and celebrated.
• •Be Authentic and Transparent: Share your brand's story, values, and even challenges honestly. This builds trust and resonates with a community that values authenticity.
• •Educate, Don't Just Sell: Incorporate informative content that empowers your audience, whether it's about product use, sexual wellness, or gender identity. This positions you as a resource, not just a retailer.
• •Maintain a Unified Voice Across Platforms, Adapting Tone to Context: While the core brand voice (inclusive, supportive) remains constant, the tone can be slightly adjusted (e.g., more playful on TikTok, more formal in customer service emails if needed) without losing the foundational values. Ensure all team members understand and can implement the brand voice.

Social Perception

Respected Community Resource, Advocate and Defender, Mission-Driven, Trustworthy, Symbol of Resistance and Representation

Copy Examples

• •Homepage Banner: Your Body, Your Pleasure, Your Space. Explore a world of gender-affirming joy and sensual discovery at Shop Enby. We're here for *you*.
• •Product Description Snippet (for a gender-affirming item): Feel more you. Our [Product Name] is designed with your comfort and affirmation in mind, helping you embrace your journey with confidence and joy.
• •Social Media Post (Community Focus): At Shop Enby, every purchase gives back. We're proud to dedicate 2% of all proceeds to vital organizations uplifting Queer and Trans People of Color. Together, we build a stronger, more vibrant community. #ShopEnby #QTBIPOCPower #CommunityLove
• •Email Subject Line (Promotional but sensitive): Discover Comfort & Joy: New Arrivals Just For You ✨
• •About Us Snippet: More than just a shop, we're a celebration of every body and every journey. As a Black/Trans-owned space, Shop Enby is dedicated to creating a world where everyone can explore pleasure and identity safely and joyfully. Welcome to our community.