Brand Tone

Friendly and Approachable, Trendy and Playful, Value-Oriented, Helpful and Customer-Focused, Enthusiastic and Vibrant

Brand Values

• •Customer Satisfaction
• •Variety and Choice
• •Affordability
• •Trend Awareness
• •Accessibility
• •Quality (within its price point)

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, empathetic, enthusiastic, straightforward) with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor that resonate with your target customers (e.g., if targeting a younger, trend-savvy audience, emojis and casual language might be appropriate).
• •Be Consistent Across All Channels: Whether it's your website, social media, email newsletters, or customer service interactions, the tone should feel familiar and aligned with the Shopella brand.
• •Inject Personality: Don't be afraid to let the brand's character shine through. Use evocative and engaging language rather than purely functional descriptions. Highlight the "fun," "quirky," and "feel-good" aspects of your products and shopping experience.
• •Review and Refine: Regularly review your copy to ensure it still aligns with your brand tone and values. Solicit feedback and be open to making adjustments as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive Customer Service, Good Value for Money, Reliable, Engaging and Fun

Copy Examples

• •Homepage Banner: "✨ Your Happy Place Has Arrived! ✨ Dive into endless styles, quirky finds, and must-have goodies at prices that’ll make you smile. What will you discover today at Shopella?"
• •New Arrival Post (Social Media): "💖 NEW DROP ALERT! 💖 Fresh, fun, and totally YOU. Check out our latest collection of [Product Category, e.g., 'Sparkly Charms' or 'Cozy Homewares'] – guaranteed to bring those good vibes! Shop now, link in bio! #ShopellaFinds #NewCollection #AussieStyle"
• •Email Subject Line for Sale: "🎉 Treat Yourself! Up to 50% Off Your Shopella Faves! 🎉"
• •Product Description Snippet (for a dress): "Hello, gorgeous! Turn heads in our new [Dress Name]. Effortlessly chic, super comfy, and perfect for brunch with the besties or a fun night out. Get ready to feel fabulous without breaking the bank! 😉"
• •About Us Section Excerpt: "At Shopella, we're all about bringing you a little bit of joy, one awesome find at a time! We hunt down the cutest trends, the coolest gadgets, and the most stylish pieces, all so you can express your unique vibe. And because we believe looking good and feeling great shouldn’t cost a fortune, we keep our prices as friendly as our team!"