Brand Tone

Professional and Expert, Informative and Solution-Oriented, Reliable and Established, Customer-Focused (B2B context)

Brand Values

• •Expertise
• •Quality
• •Comprehensive Solutions
• •Customer Service
• •Innovation
• •Longevity and Trust

Best Practices

• •Maintain Professional Language: Avoid slang, overly casual phrasing, or jargon that your target B2B audience may not understand. Focus on clarity and precision.
• •Emphasize Expertise and Solutions: Frame content around solving client problems. Highlight the benefits and value of products/services, showcasing technical understanding.
• •Be Informative and Educational: Provide valuable information that helps clients make informed decisions. This builds trust and positions the brand as a knowledgeable leader.
• •Use a Consistent Voice Across All Channels: Whether it's the website, LinkedIn posts, product descriptions, or email communications, the professional and expert tone should be uniform.
• •Focus on Reliability and Trust: Subtly weave in the company's experience and commitment to quality and long-term support to reassure clients of their dependability.

Social Perception

Niche Specialist, B2B Focus, Reliable Partner, Technical Authority

Copy Examples

• •Headline: Preserve Your Past, Secure Your Future: Expert Document Digitization Solutions. Body: At Shop EDM Imaging, we understand the value of your archives. Our cutting-edge scanning technology and tailored document management systems transform your physical records into secure, accessible digital assets, ensuring compliance and efficiency for generations to come.
• •Headline: Maximize Efficiency with Intelligent Document Scanners. Body: Outdated document workflows slowing you down? Discover our range of high-speed, high-volume document scanners. From delicate historical archives to daily office paperwork, Shop EDM Imaging provides the hardware and software to optimize your organization's productivity.
• •Headline: Your Trusted Partner in Microfilm & Book Digitization. Body: With over 45 years of experience, Shop EDM Imaging is the authority in converting microfilm, microfiche, and bound volumes into high-resolution digital formats. We offer specialized scanners and expert consultation to handle your most precious and fragile collections with care.
• •Headline: Seamless Integration, Powerful Control: Advanced Document Management Software. Body: Unlock the full potential of your digital archives. Shop EDM Imaging offers robust software solutions for secure storage, intuitive retrieval, and efficient workflow management. Take control of your information landscape and empower your team.
• •Headline: Ensuring Longevity: Quality Consumables & Expert Technical Service. Body: Maintain peak performance for your imaging equipment with genuine consumables from Shop EDM Imaging. Our dedicated technical service team is also on hand to provide reliable support and maintenance, safeguarding your investment and minimizing downtime.