Brand Tone

Informative, Passionate, Supportive, Professional, Approachable

Brand Values

• •Empowerment of Authors
• •Passion for Literature
• •Innovation in Publishing
• •Quality
• •Transparency
• •Community

Best Practices

• •Speak from Passion: Let the genuine enthusiasm for books and authors shine through in all communications. Use evocative language that conveys excitement and love for the literary world.
• •Be a Guide, Not Just a Seller: Frame promotional content as an invitation to discover or learn. Highlight the value for readers (a great story) and for authors (support and resources).
• •Emphasize Author Support: Regularly mention the commitment to independent authors. This reinforces a key brand value and resonates with those who want to support creators directly.
• •Maintain Clarity and Professionalism: While passionate, ensure all information (book details, shipping, services) is clear, concise, and professionally presented. This builds trust and credibility.
• •Foster a Sense of Community: Use inclusive language ("we," "our community"). Encourage interaction on social media and highlight reader reviews or author spotlights to make people feel part of the Éditions HJ family.

Social Perception

Helpful Resource for Authors, Publisher of Diverse Genres, Independent and Author-Focused, Customer-Centric

Copy Examples

• •Homepage Banner for shop.editionshj-store.com: Dive into worlds crafted with passion. Explore our diverse collection of novels and discover your next great read, brought to you by authors we champion.
• •Social Media Post (New Release): Get ready, book lovers! We're thrilled to unveil the latest masterpiece from [Author Name], [Book Title]! Journey into [briefly describe genre/theme]. Available now in our store – support independent authors and find your next adventure! #NewRelease #IndependentPublishing #[Genre]
• •Email to Author Subscribers (promoting a TutoBar video): Unlock the secrets to compelling storytelling! In our latest TutoBar episode, Hélène Jacob shares her expert advice on [Video Topic]. Watch now and take your writing to the next level. Because we believe every author's voice deserves to be heard.
• •Product Description (for a book): Immerse yourself in [Book Title], a gripping [Genre] by [Author Name]. At Éditions HJ, we're passionate about bringing unique stories to light. This novel is a testament to that spirit, offering [mention key selling points like 'intricate plot,' 'unforgettable characters,' or 'thought-provoking themes']. Add it to your collection today!
• •About Us Snippet (for the store): Welcome to the Éditions HJ Store! We're more than just a bookstore; we're a community built on a love for literature and a dedication to supporting talented authors. Every purchase helps us continue our mission to publish captivating stories across all genres.