Brand Tone

caring, trustworthy, and informative

Brand Values

• •Health and Nutrition
• •Quality
• •Trust and Transparency
• •Love for Animals
• •Customization and Personalization
• •Convenience
• •Pioneering Spirit

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of the pet's health, happiness, and longevity. Use empathetic language that shows understanding of the pet parent-pet bond.
• •Emphasize Transparency and Quality: Consistently highlight the use of human-grade, natural, preservative-free ingredients and any certifications (like FSSAI). Avoid jargon where possible, but don't shy away from mentioning nutritional science in an accessible way.
• •Speak as a Knowledgeable Friend: Combine expert knowledge with a warm, approachable tone. Offer advice and information freely, positioning the brand as a helpful partner in a pet's health journey.
• •Use Storytelling: Share the brand's origin story, founder's passion, and customer success stories (with permission) to build an emotional connection and reinforce values.
• •Maintain Visual and Textual Harmony: Ensure that the imagery used alongside copy (e.g., happy, healthy pets; natural ingredients) aligns with the caring, trustworthy, and informative tone. Consistency across all platforms is key.

Social Perception

premium, reliable, and health-conscious brand

Copy Examples

• •Headline: Nourish Your Best Friend from the Inside Out. Discover Doggie Dabbas Fresh Meals.
• •Social Media Post: Tired of mystery ingredients in your dog's food? 🐾 At Doggie Dabbas, we use only human-grade, preservative-free ingredients because we believe your furry family deserves the best. See the difference real food makes! #DoggieDabbas #FreshDogFood #HealthyPets
• •Product Description Snippet (for a specific meal): Our [Meal Name] is lovingly handcrafted with [key ingredients], all human-grade and bursting with natural goodness. Tailored by pet nutrition experts, it's the delicious, wholesome meal your companion needs to thrive. Because a healthy pet is a happy pet.
• •Email Subject Line: Is Your Dog Getting the Tailored Nutrition They Need? Let's Chat!
• •Website Banner: The Doggie Dabbas Promise: Real Ingredients. Real Love. Real Health. Join thousands of happy pet parents in India.