Brand Tone

Enthusiastic, stylish, community-focused, innovative, forward-thinking, empowering, tech-savvy.

Brand Values

• •Innovation
• •Empowerment
• •Community
• •Modernity & Forward-Thinking
• •Choice & Accessibility
• •Quality & Style

Best Practices

• •Define Your Audience Persona Clearly: Understand who you're talking to – Web3 enthusiasts, tech innovators, stylish early adopters. Tailor language, references, and channels accordingly. The current DNSWorld social media focuses on gamers for server hosting; a different approach is needed for merch aimed at Web3 users.
• •Develop a Unified Brand Voice Guide: Create a document outlining the brand's personality (e.g., innovative, empowering, community-oriented, stylish), key messaging points, preferred terminology (and terms to avoid), and the desired emotional response. This guide should be used across all platforms where the merchandise is promoted.
• •Bridge the Gap Between Services: If DNSWorld is both a game server host and the merch store for DNS.xyz, find a cohesive narrative. For example, "Empowering your digital world, from your game server to your unique Web3 identity, and now your style."
• •Be Authentic to Web3 Values: Emphasize decentralization, user ownership, and innovation in your copy. Avoid overly corporate or traditional marketing speak. The tone should feel native to the Web3 space – transparent, community-driven, and slightly rebellious or disruptive.
• •Consistency Across All Touchpoints: Ensure the brand voice is consistent on the Shopify store, product descriptions, email marketing, social media posts promoting merch, and any customer service interactions related to the merchandise. This might require creating separate social media profiles or clearly segmenting content if the current "DNSWorld" channels remain focused on game hosting.

Social Perception

Evolving, modern, versatile, tech and Web3 communities. Gaining traction.

Copy Examples

• •Headline: Own Your Identity. Wear The Future. Body: Your Web3 journey deserves gear that speaks volumes. Our new DNSWorld collection is more than merch – it's a statement. Premium quality, iconic designs. Shop now and represent the decentralized revolution. CTA: Explore The Collection
• •Headline: From Pixels to Pavement: Your Digital Identity, Reimagined. Body: You've secured your .[TLD] in the metaverse. Now, bring that cutting-edge vibe to the real world. DNSWorld apparel: designed for innovators, by innovators. CTA: Discover Your Style
• •Headline: Level Up Your Look. Support the Decentralized Web. Body: Rock exclusive DNSWorld gear and show your allegiance to a more open internet. Every purchase supports the growth of Web3 TLDs. Look good, feel empowered. CTA: Shop Merch
• •Headline: Beyond the Domain: It's a Lifestyle. Body: DNSWorld isn't just about Web3 TLDs; it's about a community building the next generation of the internet. Our merch is crafted for comfort, designed to connect. CTA: Join The Movement (Shop Now)
• •Headline: Unmistakably .You. Unmistakably DNSWorld. Body: Express your unique digital presence with our latest merch drop. Bold, comfortable, and built for those who are shaping the future online. What does your domain say about you? CTA: Find Your Fit